Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The result was that often leads generated by marketing were not tracked through the pipeline and sales process managed by fee-earners. The delegate aims, views and key takeaways are shown below. the bricks and mortar).

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MAY 16, 2023

At the PM Forum half day workshop on “Impact, assertiveness and effectiveness” there were delegates from law, intellectual property and accountancy firms. In a 2016, an Iranian research paper found that assertiveness training was effective at reducing stress and anxiety of high school students.

Communication 130

Communication Brainstorming Decision-making Marketing 130

Red Star Kim

AUGUST 14, 2023

A series of articles or posts might be arranged around content pillars in a content management plan. I also provide writing courses for PM Forum and inhouse – both for fee-earners and marketing and business development professionals. Research shows that even B2B buyers are influenced by emotional connection.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. It’s great that people have a vested interest but it can be hard to manage and get a final sign off”. 56% of the delegates had marketing qualifications.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

AUGUST 1, 2023

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. Have empathy – Most fee-earners are really stretched to meet their targets, serve their clients and manage their teams.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

JANUARY 8, 2024

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. For example, there will be senior M&BD managers who delegate implementation and operations to M&BD executives and assistants.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Take time to scope Scoping is a key aspect of project management.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

AUGUST 31, 2023

Connected expertise – to help us perform as one team 67% success rate in tenders The firm offers two diplomas – in clinical risk and claims management (established in 2000) and in housing which is endorsed by the Chartered Institute of Housing (from January 2023).

Marketing 130

Marketing Leadership Government Logistics 130