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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Professional Marketing Forum Conference report 2018 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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Why are questions so important? (Questioning skills)

Red Star Kim

Two big guns of communication – face-time and reframing (kimtasso.com) Redefining and reframing a problem is often a step in problem-solving methods. These questions address the components of a value proposition (valuable, differentiated and substantiated). Why act now? Why trust us? You might use the “So what?”

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The 2018 Guide to Successful Brand Positioning in Your Market

Hubspot Sales

Here's how to successfully position a brand in your market in 2018. Next, identify your mission, values, and what makes you different from the rest of the market. Finally, take stock of your value proposition and your current brand persona and brand voice. What is Brand Positioning?

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial. In CSO Insights’ 2018 Buyer Preferences Study , customers consistently say they want sales people to: Understand their business. Demonstrate excellent communication skills. Make your value proposition mutually-beneficial.