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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Alan Gotto, chair of Consultancy Procurement Council. It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships. He surprised us with: “Procurement hates tendering as they are busy so sole sourcing is attractive”. Professional Marketing Conference 2017 (kimtasso.com).

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Who owns customer experience in a company?

Freshworks

According to the Salesforce 6 th edition State of Marketing Report released last year, 79% of marketers lead customer experience initiatives across an organisation, up from 45% in 2018. . An Outside-In Perspective. You could even have different departments leading the team for different customer journeys.

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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

Now according to CSO Insights’ 2018 Buyer Preferences Study , sellers face an average of 6.4 In fact, 72% of manufacturing sales leaders say their greatest challenge in winning new business is identifying and gaining access to decision-makers, according to CSO Insights’ 2018-2019 Sales Performance Study. All this has changed.

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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

Pricing based on number of hours spent has been the mainstay for agencies for decades but this is coming to an end – with procurement now looking closely at how agencies are adopting time saving AI tools to make the job quicker!

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. So targeting is often more important and more challenging.

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New Directions for Medical Device Sales Reps: Carpets vs. Clinics (Part 1)

Corporate Visions

She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. Centralized Procurement. While many procurement teams have medical staff who make decisions based on efficacy, those teams also include buyers who focus on operations and cost-cutting.

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Solution Selling: The Ultimate Guide

Hubspot Sales

But now, owing to increasingly sophisticated procurement teams and purchasing consultants armed with troves of data, companies can readily define solutions for themselves.”.