Red Star Kim

JANUARY 5, 2023

I’ve summarised some of the main “back to basics” themes emerging from discussions: Referrer Management Strategies – Rationale and Challenges. Rationale – Key reasons to develop referrer management strategies . For some services, referrer management is the only effective strategy. . Observe the Pareto principle.

Management 130

Management Media Key Account Management Communication 130

MDI Training

APRIL 13, 2021

Impuls Series - The Future of Workplace Learning Part 1 with Marina Begic: Digital Business Development Expert and Senior L&D Consultant. Let’s get started with the topic “Digitization Boost” By the way, we’ll soon continue with our second part: “Why you can do without Learning managment systems?

Digitalization 98

Digitalization e-Learning Digital Transformation Leadership 98

Red Star Kim

SEPTEMBER 26, 2023

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Prepare to be a manager (next year). Management capabilities. Learn how to manage others. Act as a manager. Overcome my “imposter syndrome”.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

DECEMBER 19, 2023

So where accidents happen there is an opportunity for personal injury solicitors who manage complex cases. The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). E-Scooters – Do you know your rights?

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

SEPTEMBER 29, 2023

The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. acquire points and digital trophies for competitiveness) and the ability to incorporate learning resources from social media and other sources.

Meetings 130

Meetings Government Management Finance 130

Red Star Kim

SEPTEMBER 29, 2023

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. How happy are you with your CRM (and integrated mailing, analytics and relationship management capabilities)?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

JUNE 16, 2022

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. content management, events etc) in which they should do so.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Senior management and human resource professionals stressed the need for transparency.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

OCTOBER 10, 2023

Strategies – Lean Learning In October 2019 Where Companies Go Wrong with Learning and Development (hbr.org) the use of lean learning was recommended. When your employees want to learn a new skill, they typically don’t Google it or refer to your learning management system (LMS) first; 55% of them ask a colleague. last year.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Segments are managed by leaders specialized in each industry. “In A new central commercial organization was born.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Outbound Engine

DECEMBER 19, 2018

Here are a few of our favorite new year’s resolutions for business owners in 2019. As you think about your new year’s resolutions for 2019, consider 2020 and beyond. If you prefer to keep things digital, check out some of these goal tracker apps. Interested in digging into improving your project management?

Small Business 107

Small Business Prioritization Meetings Digitalization 107

Aepiphanni

JUNE 29, 2021

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”. As a business owner, are your strategic planning wheels turning based on this continuing digital acquisition trend?

Acquisition 64

Acquisition Digitalization Internet e-Learning 64

Red Star Kim

SEPTEMBER 5, 2023

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. And guidance on making best use of digital training technologies. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

PandaDoc

JANUARY 14, 2019

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Marketing teams will create and distribute more video content.

Marketing 88

Marketing Artificial Intelligence Communication Decision-making 88

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. I scour publications and awards to pick up as many as I can.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Showpad

MAY 31, 2019

Develop Sales Managers Who Drive Performance. Only 38% of sales reps feel their managers help them develop skills needed in their role. In order for your reps to advance, you need managers to advance as well. Gartner offers its insights into producing effective sales managers. 2019 Sales Enablement Optimization Study.

B2B 69

B2B Sales Prioritization Sales Management 69

Red Star Kim

SEPTEMBER 26, 2022

An early poll asked about their interest in the modules of the session: 50% were most interested in tactical marketing/communications, 30% in client and referrer management relationship practices and 20% in all aspects (including strategy). Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). 11% research.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

JULY 3, 2023

I’ve just listened again to a podcast about the top six leadership qualities which is included in the Level 6 Marketing Manager Apprenticeship. The podcast was produced by Cambridge Marketing College where Kiran Kapur interviews Daryl Fielding – formerly a senior marketer at Vodafone and now a portfolio Non-Executive Director.

Leadership 130

Leadership Emotional Intelligence Digital Transformation Communication 130

Red Star Kim

JANUARY 26, 2024

We discussed cognitive distortions and how to manage them. And learned that the most effective people manage to balance a positive view of the future with a realistic grasp of the potential obstacles. You should speak to your line manager if you often feel stressed. There is often a lot of use of the word “should” as well.

Meetings 130

Meetings Digitalization Communication Management 130

Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

APRIL 12, 2023

It’s great that people have a vested interest but it can be hard to manage and get a final sign off”. However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey.

Media 130

Media Marketing B2C Stakeholders 130

Showpad

JUNE 28, 2019

Digital Optimization Isn’t Digital Transformation. When it comes to digital transformation, are you motivated by your company or your customer? The post Weekly Sales Enablement News Roundup – June 28, 2019 appeared first on Showpad.

Digital Transformation 70

Digital Transformation B2B Sales Digitalization 70

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. Line managers matter. So here’s a book review: Influential internal communication by Jenni Field. It’s about the business. Come with data, leave with respect.

Communication 130

Communication Facilitation Leadership Stakeholders 130

CMOE

AUGUST 14, 2019

How is new technology affecting the way we manage others? Although many people in management positions are averse to change in the workplace , you should consider how you can use new resources to strengthen connections among your team members and hone your leadership skills. Blockchain for Reinventing the Transactional Wheel.

Artificial Intelligence 76

Artificial Intelligence Decision-making Leadership Government 76

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. For example, there will be senior M&BD managers who delegate implementation and operations to M&BD executives and assistants.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JANUARY 23, 2023

But what we also learned from the Pandemic was the importance of soft skills – how we manage ourselves and interact with others. We saw first-hand how a digital divide can cause problems in creating, maintaining and growing relationships.

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130

Showpad

APRIL 5, 2019

Four Sales Trends To Lean Into In 2019. Showpad’s own VP of Marketing Theresa O’Neill sat down with the Digital Journal to discuss how AR and big data are transforming the way salespeople interact with buyers. Does your content management system have the analytics you need to know whether content is working?

Sales 60

Sales Sales Environment Customer Experience Sales Technology 60

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

MAY 2, 2023

Traditional capabilities – notably the management of financial and operational resources—remain highly relevant. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Red Star Kim

MARCH 24, 2023

Nearly 40% said the majority of their time was spent supporting M&BD executives and managers. Many reported that most of their time was work such as tactical marketing promotions , client and referrer relationship management and internal marketing. As the poll results below indicate, their roles are varied.

Marketing 130

Marketing Digitalization Communication Media 130

Showpad

JULY 26, 2019

Selling To The Modern Buyer In A Digital Age. In the Brand Lab Series Podcast, our VP of Product Marketing, Rita Patel Jackson dives into the role of women in technology, product management, the B2B vs. B2C market, and aligning sales with marketing. Listen to hear her take on it all. .

B2C 49

B2C B2B Sales Software 49

Showpad

SEPTEMBER 6, 2019

Building an Engaging Digital Footprint at Scale. With help from Marketing, Sales can develop their “digital brand” to add value to client relationships. Sales coaching won’t work without commitment from management; however, there is technology that supports coaching efforts and keeps reps on their toes.

B2B 45

B2B Client Relationships Sales Digitalization 45

SBI Growth

MARCH 29, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is.

Digital Transformation 128

Digital Transformation Management Digitalization Sales 128

Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. He has also been a management consultant, a marketing director and a financial journalist. And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology.

Finance 130

Finance Government Profitability Banking 130

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. I want to know more about the digital transformation in B2B sales. Lastly, key account managers are responsible for reacting to the insights and alarms that AI software provides. Digital Transformation For B2B Sales: Facts & Trends – Summary. Marketing Land.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40