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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. For the composite organization, that equates to $12.4 Four Steps to Successfully Scale.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ). As one executive explained, “Buy and sell widgets virtually?

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Once a deal has been negotiated and closed, your organization must be aligned and agile enough to quickly execute the co-value plan.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

But coaches resist the temptation to tell. Persuasion is presenting a case in such a way as to sway the opinion of others, make people believe certain information, or motivate a decision.

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What Top Performing CMOs Plan to Focus on in 2020

SBI Growth

Much has been written in recent months about the demise of the CMO position. While such a drastic assertion is great for grabbing business headlines, the reality is, as usual, decidedly more nuanced. As the marketing function has evolved over the.

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Are You Ready for the Third Wave?

Peter Simoons

Almost everyone will admit that the reality of 2020 has deviated from any plans put into place for this year. Alliances are created between organizations and executed to success by the people involved. Find a buddy or a sparring partner to bounce off your ideas and to brainstorm with about your challenges. Make it Personal.

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How Machine Learning Can Help With Sales Forecasting

Hubspot Sales

Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning. As many as 80% of sales organizations admit to having a forecast accuracy not greater than 75%. Smaller organizations often use this approach. They can – turn to machine learning.