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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. Providing automated personalised reports to encourage engagement and quality content to use in communications campaigns.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Referrer Management – Capacity and Capability

Red Star Kim

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. This linked into various conversations on promoting internal referrals (cross-selling) through a variety of internal communications, internal marketing, training and monitoring methods.

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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. Why this book?

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