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Bridging the Gap Between Marketing and Customer Experience

Customer Think

This is an updated version of that article from July 2020. What customers are seeing and experiencing vs. what brands are saying can often be in conflict. The gap between Marketing and Customer Experience (CX) teams is largely responsible for that. I originally wrote today’s post for GetFeedback.

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How Customer Experience Will Transform in the Coming Years

Customer Think

Customer Experience (CX) has been changing and adapting year after year, but the early 2020 up to today changed the landscape of how customers interact with companies.

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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

eCommerce 145
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Ten insights on the future of SAM

Strategic Account Management Association

At the 2020 SAMA Annual Conference (held virtually Nov. 9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” You also risk sacrificing a common strategy, methodology and customer experience. #4.

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The Sales Conference 2020 turned global

Mercuri International

We couldn’t agree more with the Executive Producer of The Sales Conference “we are obsessed with understanding how our environment is changing and how these changes in turn affect sales and marketing” We definitely got insights, facts and joined some really thought provoking lectures on Sales beyond 2020. Don’t worry.

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What Customer Experience Will Generation Alpha Expect From The Mall?

Customer Think

In 2020, 81% of children under the age of 12 were reported […]. Can retailers steer them to the store? The oldest members of the next generation of consumers, Generation Alpha, were born in 2010, yet in just a decade they’ve learned to become smart online shoppers.

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Survey Results: How Market Leading Companies Plan to Make the 2020 Number

SBI Growth

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

Marketing 138