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Bridging the Gap Between Marketing and Customer Experience

Customer Think

This is an updated version of that article from July 2020. What customers are seeing and experiencing vs. what brands are saying can often be in conflict. The gap between Marketing and Customer Experience (CX) teams is largely responsible for that. I originally wrote today’s post for GetFeedback.

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Ten insights on the future of SAM

Strategic Account Management Association

At the 2020 SAMA Annual Conference (held virtually Nov. 9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” You also risk sacrificing a common strategy, methodology and customer experience. #4.

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How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

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How to Leapfrog Competitors With Your Digital Customer Experience

SBI Growth

Having a full comprehension of customer experience in a digital world is crucial to revenue growth today. This motion requires not only active market listening, but communicating actionable insights across product, service, and channels — all while reducing friction in.

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Translating iconic experiences to a digital space—with Aesop’s Carine McGinnity

Zendesk

It’s hard to imagine such a rich experience ever existing online and yet, the team at Aesop is tackling just that. The work began in 2020, when much of the world retreated from physical spaces. “It It was a huge catalyst for us in terms of our digital transformation,” said McGinnity. “We

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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

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What does a great customer experience look like in 2021?

Freshworks

A great customer experience is in the eye of the beholder and if last year taught us anything it is that customers will carry on using well designed digital channels for the simplicity and speed of service they provide. So, how do you create a great customer experience in 2021 that is both empathetic and simple?