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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ).

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. So the system facilitates fast, regular research amongst your targets, clients and referrers.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

There’s a model for an internal communications plan and strategy – aligned to business strategy and addressing all stakeholders: Insight. The diagnosis phase involves finding out why there is a problem, and more listening and facilitating is recommended. Business intelligence. Principles. Communication. Measurement.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I liked his checklist here – balancing governance with engagement – and recommending the use of external facilitators (I’m available for hire! I like that he extends to strategy execution and implementation.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. I’ve found some fee-earners don’t contribute to the smaller projects which subsequently slows the larger project down There are focused workshops on achieving buy-in and stakeholder management.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

The new leadership approach is about interacting through informal networks, experimentation, learning, facilitating, coaching and enabling. “In The case studies include: US management consultancy – facilitating strategy for growth. Management 2020 – Leadership to unlock long-term growth (managers.org.uk).