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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner. percent in 2023, a slight drop from 9.5 Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.” percent in 2022.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? It stopped using the OnePlace name in February 2023.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. It’s mergers and acquisitions. What trends are you seeing in terms of acquisitions? You can read more here.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Firms anticipate an average 8.5%

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

A unicorn company isn't necessarily profitable. From 2013 (when Aileen Lee coined the term) to 2023, the unicorn club grew 3,026% in size, from 39 unicorn companies to a reported 1,219 unicorns. When I was getting rid of all of my stuff to go traveling in 2023, I turned to eBay to sell worthwhile items. Vinted solved them.

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Tips for Marketing Your Start-up or SMB on a Small Budget

ACT

With more than 464 million people listening to podcasts in 2023, they’re an excellent brand-building and marketing tool. However, sending run-of-the-mill newsletters with generic content, product recommendations, and offers won’t work in 2023.