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7 Tips for Working Effectively With the Media

Strategic Communications

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Media coverage is not “free,” however. Following are 7 tips for making that process as effective and productive as possible: 1.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

And we know that face-to-face communication is most effective in building relationships. Taking time to learn about fee-earners – their work, their clients, their priorities, their motivations – is the starting point. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners.

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22 tips on being a persuasive writer in professional services

Red Star Kim

That was the number of top tips identified by the delegates. 22 tips on being a persuasive writer in professional services. Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. They engaged in writing exercises. Some produce a first draft.

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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

Pascal Weinberger, CEO of Bardeen.ai , believes AI is helping sales teams work smarter, not harder. Pascal Weinberger, CEO of Bardeen.ai , believes AI is helping sales teams work smarter, not harder. Besides saving time, AI is also helping sales professionals become sharper and more effective in their roles. Let's dive in.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”.

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How to Sell Services Online

Hubspot Sales

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. Now, e-commerce is booming and here to stay. You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. Below, we outline each step and provide examples.

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40 Account Executive Interview Questions to Prepare For

Hubspot Sales

Account executives work a fast-paced job that requires talent and discipline. They have to find sales opportunities, negotiate with customers, track multiple customers, and work to deliver on relevant KPIs every day. How would your previous supervisor describe your work ethic? Why do you want this role?