Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. Welcome to Episode 53. And it’s so practical.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

SEPTEMBER 7, 2022

The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Focus on what you have and how your client perceives working with you. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Bain B2B Elements of Value.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

SmartKarrot

OCTOBER 26, 2022

However, far too often, companies do not have a set process in place for developing these crucial client relationships. Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Google Ads, Facebook, LinkedIn, etc.).

Account Management 11

Account Management B2B Management Advertising 11

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. So, let’s dive in and discover the top account management influencers to follow in 2023!

Account Management 11

Account Management Key Account Management Management B2B 11

Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Bain B2B Elements of Value.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Upland

JANUARY 29, 2024

Let’s face it, B2B sales can’t happen without good leads. Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Revenue growth: Ultimately, account planning means growth.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

Arpedio

AUGUST 24, 2022

Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients. With that being said, there are countless types of plans and strategies that one can use in order to obtain marketing efforts or uphold client relationships.

Account Planning 52

Account Planning Account Development Management Account Management 52

Arpedio

MAY 4, 2021

In short, the term Key Account Management can be summed up to ‘value creation’ for the customer. If you are a part of a sales/account management team, it is essential to have a thorough understanding of your client in order to improve the strategic relationship with them. Arpedio Org Chart in Salesforce.

Account Management 52

Account Management B2B Stakeholders Key Account Management 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Red Star Kim

DECEMBER 5, 2023

The early quiz on key marketing concepts prompted some to reflect that their studies had concentrated on consumer marketing (B2C) which made it challenging to apply to B2B professional services marketing. It was interesting to learn how Business Development Executives work with managing client relationships”.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Account Manager Tips

AUGUST 10, 2021

84% of B2B decision-makers start the buying process with a referral. But, for B2B companies, it falls to the sales team or the key account management team to ask. rarely ask for a referral. ” If you're not asking your clients for referrals, you're missing out on a huge opportunity. Client Relationship Building.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

SmartKarrot

OCTOBER 6, 2022

The key responsibility of an account manager is to retain customers and work as an intermediary for the organization’s sales team. As an enterprise operating in the SaaS (Software As A Service) environment, we understand the importance of having a strong account manager for the company’s overall growth.

Account Management 10

Account Management Management Negotiation Stakeholders 10

SmartKarrot

OCTOBER 19, 2022

Account management is a broad field that encompasses many distinct roles and responsibilities. While the average account management salary varies significantly based on location, industry, and other factors, some general guidelines can help you determine how much you can expect to earn as an account manager.

Account Management 10

Account Management Management Telecommunications Healthcare 10

SmartKarrot

OCTOBER 11, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. .

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

OCTOBER 14, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. .

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

Hubspot Sales

APRIL 27, 2021

Hunters are good at quickly building rapport with prospects but not necessarily cultivating long-term salesperson and client relationships. They also drive revenue with existing clients, sometimes through encouraging upgrades to higher software tiers as a business scales.

Sales 126

Sales Client Relationships Profitability Account Management 126

Zendesk

JANUARY 26, 2022

Let’s start off with the five primary sales categories: B2B sales (business-to-business sales). B2B sales, or business-to-business sales, are sales that occur between other buyers or services. It’s worth noting that many B2B businesses can also deal in B2C sales. Categories of sales. B2C sales (business-to-consumer sales).

B2C 52

B2C Account Management B2B Sales 52

SmartKarrot

NOVEMBER 2, 2022

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. The post-sales activities focus on nurturing client relationships. This is certainly not an easy task.

Account Management 10

Account Management Management Key Account Management Stakeholders 10

SmartKarrot

OCTOBER 28, 2022

What is Strategic Account Management? Building value-driven strategic connections with your important clients can aid in long-term development and retention, maximizing the income potential. This approach is called strategic account management for enterprises (also known as key account management).

Account Management 10

Account Management Management Key Account Management Decision-making 10

Red Star Kim

DECEMBER 12, 2023

External clients – Then of course we need to build networks amongst potential clients, existing clients and referrers. Marketing is the client’s representative within the firm. Our client relationships keeps us in touch with market changes and perceptions.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. This is where relationship mapping comes into play. By widening your view on the complex B2B deals.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Red Star Kim

JUNE 16, 2022

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. The constraints for those regulated by the FCA were acknowledged.

Management 130

Management Key Account Management Digitalization Communication 130

Deep Insight

JULY 3, 2020

It was about the actions that account teams need to take with clients where there are very poor relationships. This blog is about the accounts with the best, strongest and deepest relationships. We call these clients Ambassadors. The most loyal clients are Ambassadors. The Weakest Relationships.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

Brooks Group

NOVEMBER 29, 2023

Most B2B buyers today know that “Business Development Professional,” “Relationship Manager,” or “Account Executive” all translate into “Salesperson.” More importantly, using a pseudonym to cover the real purpose of a role sends a subtle message to a prospective buyer that you have something to hide.

Sales Training 52

Sales Training Account Growth Client Relationships Account Management 52

Arpedio

NOVEMBER 6, 2023

Future trends in account-based selling Explore the ARPEDIO platform ← Back to blog Staying ahead of the curve is crucial for success in the world of sales and marketing. Account-Based Selling (ABS) has emerged as a powerful strategy for B2B organizations to target high-value accounts strategically. Superior together.

Artificial Intelligence 52

Artificial Intelligence Decision-making Client Relationships Media 52

KAMCast

JANUARY 7, 2021

IN THIS EPISODE How well have your client relationships faired against the almighty test that was 2020? Magazine and has personally trained and delivered talks to more than 4000 customer leaders, executives and teams for B2B businesses. How well have your client relationships faired against the almighty test that was 2020?

Suppliers 52

Suppliers Sales Leadership Leadership Client Relationships 52

Zendesk

MARCH 22, 2021

Testimonials are especially important in the B2B world. But B2B products are often costly subscription-based solutions that require careful consideration. B2B customers are looking for something that is going to align with their goals, objectives, and initiatives,” Sivesind says. How to create an effective customer testimonial.

Advertising 98

Advertising B2B B2C Customer Experience 98

Revegy

FEBRUARY 4, 2020

In the age of customer-centricity, B2B companies are fighting for a competitive advantage through strategic relationship building. Less than 20% of the participants polled indicated that they considered themselves a trusted advisor within their key accounts. Either they deliver or they get shown the door.

Finance 64

Finance Investors Financial Services Account Management 64

Arpedio

JULY 12, 2023

The Key Differences Between Account-Based Marketing and Account-Based Selling We’ve already established that account-based marketing (ABM) and account-based selling (ABS) are two strategies that companies employ to drive revenue in the B2B space. Both teams play vital roles in B2B revenue generation.

Marketing 52

Marketing Advertising Decision-making Communication 52

Deep Insight

NOVEMBER 29, 2021

There’s a lot of talk at law firms about client relationships. But for many clients these can still seem hollow words based on one-way relationships. Robert Millard and John O’Connor explore how firms that are trying to embrace true client centricity are setting themselves apart. But what keeps clients loyal?

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Deep Insight

NOVEMBER 14, 2019

But it’s also a story about Strategy , Execution and Culture – the key themes in a new book about how B2B leaders build customer-centric organisations. Shay Walsh is the Managing Director of BT Ireland and was our guest speaker at a recent breakfast seminar at the Irish Management Institute. LEADERSHIP.

Telecommunications 52

Telecommunications Leadership Government B2B 52