Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

KAM With Passion

MAY 27, 2021

Deliver an initial training to the first Key Account Managers and Teams. If, on the contrary, your company already has some experience with KAM, the potential training needs are somewhat different and can be summarized as follows; Deepen the training on KAM to existing Key Account Managers and their teams.

Key Account Management 130

Key Account Management Global Accounts Account Management Management 130

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates. There are many articles on both of these topics.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

OCTOBER 25, 2023

I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. Another valuable AI-powered tool for the MarTech armoury. So here’s a brief system review: CogniClick for instant, personalised research reports using AI. And we subsequently had a conversation about CogniClick.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Brightbridge Consulting

FEBRUARY 12, 2020

The Association for Key Account Management 3rd Annual Conference is to take place on Wednesday, 4th March, 9.30 Whether you are a KAM Programme Director or Key Account Manager, you will meet. Whether you are a KAM Programme Director or Key Account Manager, you will meet.

Key Account Management 40

Key Account Management Account Management Meetings Marketing 40

DemandFarm

MAY 12, 2023

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Account Manager Tips

NOVEMBER 27, 2020

Are you struggling for Christmas gift ideas for the key account manager in your life? If you want to show appreciation to a colleague or just treat yourself - there's something for everyone and every budget in this Christmas gift guide: key account management edition! Don't worry, I got you covered.

Key Account Management 130

Key Account Management Account Management Digitalization Innovation 130

Whetstone

APRIL 5, 2023

Attending Conferences Going to conferences in person is super valuable. Virtual conferences have come into vogue since the pandemic, but nothing beats the power of attending conferences in person. Going to conferences in person is a great way to learn from the best in the game.

Meetings 40

Meetings Account Management Stakeholders Key Account Management 40

Arpedio

JUNE 9, 2022

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.

Key Account Management 52

Key Account Management Account Management Sales B2B 52

Showpad

MARCH 17, 2021

One of the most popular ways to grow in the industry is by attending sales enablement events and conferences. And because most events will take place virtually, you can attend conferences across the globe — right from your home office. We’ve updated our list of recommendations for sales enablement conferences and events to attend.

Sales 52

Sales B2B Virtual Selling Key Account Management 52

KAMCast

NOVEMBER 5, 2020

And in this digital age and working remotely, Lisa underlined the importance of raising your awareness around the ‘feeling’ of being in rapport, being connected, being in tune with another and how to use it as a gauge to build better relationships across video conferences. Grant Leboff is one of the U.K's leading Sales and Marketing experts.

Insurance 52

Insurance Key Account Management Leadership Publishing 52

Whetstone

MARCH 29, 2020

Due to the Coronavirus pandemic, many conferences have been postponed or cancelled. As a result, my clients have asked if I can deliver training remotely. You asked and we’ve delivered! To my surprise, my remote workshops are received as enthusiastically as my in-person workshops.

Sales Training 40

Sales Training Account Management Sales Management 40

Account Manager Tips

JULY 27, 2021

If you know your client is at a conference, on vacation or doesn't work Wednesdays, don't send your email then. If you send Friday afternoons, it probably won't get looked at until Monday, when it will compete with dozens of emails that came in over the weekend.

Communication 244

Communication Meetings Key Account Management Prioritization 244

Mike Kunkle

JUNE 12, 2022

Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? Will some people or teams handle opportunities and accounts up to a specific size, with executive lead gen or key account management done by others?

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

KAMCast

MARCH 18, 2021

Remember that, as account managers, we don’t need to have all the answers – we just need the right questions and the enthusiasm to learn more. -- I hope after listening to this episode it will leave you reflecting on your team and business. She has worked with multimillion-pound boards as well as young growing brands.

Account Management 52

Account Management Key Account Management Digitalization Profitability 52

Jermaine Edwards

APRIL 16, 2020

I first came across the term Hyper Adaptation at a technology conference. It is this change that creates advantages. I call these advantages “Hyper Adaptation”. What is Hyper Adaptation? It was used to describe the rate in which consumers take on new technology and assimilate this into their world.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Account Manager Tips

MAY 27, 2021

If you know your client is at a conference, on vacation or doesn't work Wednesdays, don't send your email then. If you send Friday afternoons, it probably won't get looked at until Monday, when it will compete with dozens of emails that came in over the weekend.

Communication 130

Communication Meetings Key Account Management Prioritization 130

Jermaine Edwards

APRIL 3, 2020

The progress they made was so impressive even Jeff Bezos acknowledged them in a 2018 press conference. Lastly, they created partnerships with brands like Samsung to set up product showrooms in Best Buy stores. Since then, Best Buy has grown profitably every year.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Louise Collins Associates

APRIL 26, 2018

Certainly, the big players have openly endorsed a patient centric approach to doing business, as validated by recent life science conferences and publications. I would be surprised if your organisation has not adopted a recent ‘patient-centricity’ programme or approach.

Stakeholders 52

Stakeholders Finance Meetings Key Account Management 52