Account Management Digitalization Organization Webinar 
Strategic Account Management Association
AUGUST 24, 2021
Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Over the past 12 months, SAMA has established a knowledgeable point of view based on hundreds of webinars, the SAMA Experts Council and countless interviews with members.
DemandFarm
AUGUST 31, 2023
The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. There is a need for a cohesive approach to account planning.
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Red Star Kim
FEBRUARY 1, 2024
At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. Strategic adoption of AI With regards to AI, I was really impressed by a webinar I attended last year in the not-for-profit sector.
Strategic Account Management Association
SEPTEMBER 22, 2020
8 webinar, “The new health system supply chain mandate: What every SAM needs to know,” hosted by SAMA and presented by Advisory Board’s Brandi Greenberg. . As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. Advisory Board.
Account Management Skills
AUGUST 24, 2021
In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.
Mike Kunkle
FEBRUARY 5, 2023
Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. It’s also how I have applied systems thinking to The Building Blocks of Sales Enablement to deliver business impact (see this link for a webinar recap on the business impact topic).
Account Management Skills
JULY 17, 2023
Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. So all of that to say, the idea of being an account manager was not on my radar whatsoever.
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