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Webinar with Forrester: Scaling KAM Best Practices: Engineering Repeatability for Revenue Expansion

DemandFarm

Recent economic headwinds have spurred organizations to rethink key account management (KAM). Static plans and lack of clarity on how to standardize best practices across their key accounts. Watch the webinar on-demand: The wedge in this pursuit? What should your ideal KAM tool look like?

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Over the past 12 months, SAMA has established a knowledgeable point of view based on hundreds of webinars, the SAMA Experts Council and countless interviews with members.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

By Gordon Galzerano, Co-Founder and Managing Partner, Timberwilde Consulting Group. We are all in a race to attract, develop and retain top talent for our organizations. How people show up on social media tells a lot about a candidate, but it also tells potential recruits a lot about us as an organization.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. Strategic adoption of AI With regards to AI, I was really impressed by a webinar I attended last year in the not-for-profit sector.

Marketing 130
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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

It includes frameworks, models, steps, and techniques that sellers use to open and win an opportunity or manage an account. A methodology is considered full cycle when it covers everything from before the buyers know who you are, through prospecting, opportunity management, and account management.

Sales 217
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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

Too many clients, not enough time Key account managers have a lot of clients. Share the load You don't have to be the only one in your organization communicating with key stakeholders. Too many key account managers arrange their quarterly reviews as they go. Create recurring milestone meetings 11. Guess what?