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Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

So, for example, instead of manufacturing and selling a machine tool and ending the transactional customer relationship there, a business instead might produce and sell the machine tool as part of delivering a contracted support and maintenance service. Servitization: a practical example.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. At Advisory Board, we work with over 4,900 provider organizations, 90 health plans and 400 suppliers to produce syndicated research studies about U.S. health care dynamics.

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Moving Beyond Transactional Selling

Whetstone

Through all of these changes in effectiveness and efficiency, the approach of manufacturing products and hiring sales teams to sell them to as many customers as possible fundamentally remained unchanged. However, the winds of change are blowing, and the old ways of selling are slowly losing their effectiveness and relevance.

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How Green Team Joined the Next-Generation Opportunity Planning League

Arpedio

Green Team Group (Green Team going forward) is Europe’s leading supplier of high-end, sustainable Christmas trees. Green Team handles all parts of the supply chain, including sourcing, manufacturing, pruning, nourishing and maintaining the trees, as well as marketing, sales and delivery through their multiple logistic centers across Europe.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Wholesale distribution plays a critical role in the modern economy, linking manufacturers and retailers. For example, a manufacturer’s price increase is not passed on 1:1 to all customers but targets those most likely to accept it. When key account managers identify a customer at high churn risk, they deploy such programs.

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Value Creation in Major Accounts in the Digital Era!

Gordian Business

Value with your strategic accounts means focusing on the concept of joint value creation between a strategic supplier and a key account. The greatest opportunity in your major accounts is your quarterly meetings with executives from your team and key executives from your key account. ” — Jessica Jackley.

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Competitive Advantage Examples

OnStrategyHQ

Examples for Manufacturing. As a chip and semiconductor manufacturing organization, customers choose our organization as a supplier because: Extended range of solutions. ?We We have an extensive range of technology and manufacturing segments, allowing for pricing flexibility.