DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. Now, let’s dive into the best practices of key account management. Ready to increase customer lifetime value?

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Strategic Account Management Association

APRIL 5, 2021

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. 1 In fact, many of them admit their meetings were a total waste of time. 2 What the !@*?

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Miller Heiman Group

APRIL 2, 2019

For accounts you’ve lost, you can conduct a similar internal review, based on information from your key relationships inside the customer’s organization. Take the time to analyze all the key factors in an account, including: Key players. Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. Some hiring managers move fast and you may not have the time to do your plan justice if you haven't at least got a draft completed. Are you moving to account management from a different profession?

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

Account Manager Tips

NOVEMBER 19, 2022

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. The good news is senior executives want to meet with you. The Value Proposition.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

SBI Growth

NOVEMBER 13, 2012

With a premium placed on customer acquisition cloud computing organizations have put account management on the back burner. Before it gets too late implement an Account Management process to reduce customer churn, increases customer lifetime value, generate leads for expansion and proactively identify account risk.

Account Management 123

Account Management Management Value Proposition Onboarding 123

Arpedio

JANUARY 5, 2024

Let us delve into the specifics that underscore the potency of a carefully crafted account strategy. Defining Success for Sales Teams True success in sales is measured not only by meeting or exceeding sales targets but by the sustainable growth and strategic direction that is outlined through a meticulous account plan.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

The Chapman Group

NOVEMBER 9, 2020

After 25 years of educating and training sales and account management professionals on what it takes to gain access to the C-Suite, and stay on the top of their mind… I can honestly say that accessing and/or gaining access to these most influential (and powerful) leaders can be boiled down to 3 key considerations.

Account Management 148

Account Management Value Proposition Suppliers Meetings 148

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

JULY 6, 2022

ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. By the way, check out my interview with Phil in which he shares the 12 Tenets of Account Management. ts and sacri?ces. Great advice!

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Revenue Storm

FEBRUARY 15, 2022

Here is an example for a strategic account manager: Sales Plan: $2,000,000. Here is a sample activity plan for a strategic account manager: Five Clients. That provides 45 potential sales targets across five accounts. Activity Goal: One meeting with a new decision-maker each week. Average Deal Size: $250,000.

Value Proposition 78

Value Proposition Sales Global Accounts Account Management 78

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Arpedio

APRIL 29, 2024

The ultimate aim is to create a strategic approach tailored to meet the specific requirements of each individual client. Successful account plan strategies encompass various elements such as goal setting, customer segmentation, competitive analysis, and more. Why is it important to create a customized account plan for each client?

Account Planning 52

Account Planning Client Relationships Value Proposition Sales 52

Account Manager Tips

NOVEMBER 19, 2022

Introduce your value proposition and start with your conclusion. Which means for a 30 minute meeting you have plenty of time to answer questions, or get things back on track if you run overtime on a slide or end up in a detour. Introduce your value proposition and start with your conclusion. The hook (2 minutes).

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Using generative AI to develop summaries of account activity.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Arpedio

MAY 31, 2024

A learning environment that’s anything but conventional ARPEDIO was right in the middle of it all, surrounded by Strategic Account Management (SAM) professionals who shared our drive for success and eagerness to push boundaries and exchange game-changing ideas about the future of SAM.

Leadership 52

Leadership Account Management Facilitation Innovation 52

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

Account Manager Tips

AUGUST 10, 2021

But, for B2B companies, it falls to the sales team or the key account management team to ask. Warwick Brown // Account Manager Tips. So it's best to ask in person (phone, meeting, Zoom) where it's easier to do some persuading. Would you be open to setting aside some time so I can explain our value proposition?

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

ProlifIQ

APRIL 5, 2023

The purpose of creating a template is to scale future account plans that are necessary. Sales The sales team should work closely with account managers to ensure that the account plan is aligned with the customer’s needs and priorities. Key account planning is a critical component of strategic account management.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? To serve their accounts as effectively as possible, the KAM needs to access resources across different business units and silos of their own company. Winner takes all? Weltman, J.

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

ProlifIQ

APRIL 21, 2023

To scale an account growth strategy, businesses can implement strategic account management processes that incorporate strategic account managers and account managers. They also develop and implement strategic account plans that align with the business’s goals and objectives.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

Account Manager Tips

MAY 1, 2021

As an Account Manager, there's always something to negotiate. These meetings are already strategic in nature so a great time to introduce a commercial conversation. You need to know the answers to these and other questions: What’s your value proposition (as your client sees it, now you)? Selling feels manipulative.

Negotiation 130

Negotiation Suppliers Decision-making Sales 130

Showpad

DECEMBER 16, 2021

Meet Pedro Correia, Sales Enablement Lead at IFF. Learn how IFF introduces an a la carte engagement training approach that empowers salespeople to find content on-demand, to meet their customer’s needs. Before we would just sit down in a meeting room. Of course, we can’t do that in the same way as we used to.

Value Proposition 52

Value Proposition Account Management Decision-making Digitalization 52

Account Manager Tips

AUGUST 9, 2022

At some point they meet a seller who believes they have the solution. Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Differentiated my value proposition. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Hubspot Sales

APRIL 27, 2023

Successful AEs can go on to sales management, enterprise sales, or even executive roles, depending on the size of the company. Post-Sales Account Manager After the AE closes a deal, a post-sales account manager is responsible for managing that sales account and ensuring that the client is satisfied with the quality of the product or service.

Sales 109

Sales Account Management Communication Sales Management 109

Miller Heiman Group

APRIL 9, 2019

Beyond securing buy-in, another benefit of effectively communicating with all the key stakeholders is understanding the multiple perspectives inside a large account. Identifying these stakeholders, understanding their unique pain points and tailoring your message to meet their needs provides value to each individual.

Stakeholders 92

Stakeholders Value Proposition Decision-making Account Management 92

5600 Blue

NOVEMBER 29, 2017

We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful. Commercial terms and value have to be discussed simultaneously. This brings out another point, exactly what is value? For most, it’s often a vague and gauzy term.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52