Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

SalesGlobe

APRIL 27, 2022

And today we’re going to talk about M&A mergers and acquisitions as related to the sales organization Michelle. Yes, we are Mark what we know is that 2021 it was an unprecedented time for merger and acquisition activity. So it becomes part of their growth strategy to grow by acquisition and not so much organically.

Acquisition 52

Acquisition Sales Account Management Organization 52

Strategic Account Management Association

APRIL 5, 2021

They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. The first communicates what a company wants to communicate, the second communicates what the company must communicate.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science!

Marketing 98

Marketing Value Proposition CRM Publishing 98

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Arpedio

JULY 12, 2023

Account-Based Marketing (ABM) vs Account-Based Selling (ABS) ← Back to blog In the ever-evolving sales ecosystem, businesses are continuously embracing new approaches to stay ahead of the competition. An Introduction to Account-Based Marketing and Account-Based Selling 2. What is Account-Based Marketing (ABM)?​

Marketing 52

Marketing Advertising Decision-making Communication 52

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SalesGlobe

JULY 13, 2022

We’re talking about mergers and acquisitions today. Please feel free to leave any questions you have in the chat and we will make materials available to you after the session. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

Arpedio

FEBRUARY 23, 2024

As customer expectations continue to rise and market dynamics shift at an unprecedented pace, the need for a strategic approach to revenue generation has never been more critical. It involves the alignment and integration of sales, marketing, and customer success functions to drive efficiency, effectiveness, and ultimately, revenue growth.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

ReviewTrackers

MARCH 17, 2020

There is a vital shift happening right now in healthcare marketing and patient acquisition. Here are 4 patient acquisition strategies that you can implement today: Healthcare Marketing Strategies to Drive Patient Acquisition. Looking for new ways to acquire new patients and grow your practice?

Healthcare 26

Healthcare Acquisition Marketing Media 26

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. Measure and communicate value in a way that means something to them. Customer acquisition cost.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Insightly

MARCH 11, 2024

We’ll start with the obvious ones – the go-to-market teams , and then move into others who you may not think can benefit from CRM, but surely can. The CRM serves as the central hub for all customer-related information, acting as a repository for contact details, communication history, sales opportunities, and more.

CRM 52

CRM Organization Decision-making Facilitation 52

Strategic Communications

APRIL 17, 2024

Pontiac, for instance, was unable to carve out a distinct identity within the crowded automotive market, leading to its eventual discontinuation by General Motors. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Arpedio

MARCH 13, 2024

In the ever-evolving landscape of sales and marketing, one term that has been gaining significant traction is “product-led sales.” Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention. What are Product-Led Sales?

Acquisition 52

Acquisition Prioritization Onboarding Sales 52

Account Manager Tips

JULY 22, 2022

It’s an indispensable skill and one that you can adapt for every day decisions to business issues, organizational performance and any other challenge you can think of. It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action!

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Nutshell

MARCH 28, 2024

You can closely monitor key metrics such as the average time to close, the average cost of client acquisition, and the rate of incoming sales-qualified leads (SQLs) to make decisions on improving your sales pipeline. Choosing the right CRM is critical to getting efficiency out of your sales pipeline.

Management 71

Management CRM Sales Negotiation 71

ReviewTrackers

AUGUST 21, 2018

There is a vital shift happening right now in healthcare marketing and patient acquisition. Here are 4 patient acquisition strategies that you can implement today: Healthcare Marketing Strategies to Drive Patient Acquisition. Looking for new ways to acquire new patients and grow your practice?

Healthcare 26

Healthcare Acquisition Marketing Media 26

Strategic Account Management Association

JUNE 30, 2021

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Service teams generally have that expertise but can’t scale as broadly as your SAM community. Michael Thomas: The most basic advantage for SAMs would be to sell more stuff and make more money.

Digitalization 520

Digitalization Organization Account Management Management 520

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

QYMATIX

NOVEMBER 13, 2023

Generative Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) First, we’re starting off strong as companies increasingly turn to artificial intelligence, machine learning and the Internet of Things to drive data-driven decision-making. So, an investment in tech can see returns in weeks, not months.

B2B 52

B2B Artificial Intelligence Suppliers e-Learning 52

SBI Growth

NOVEMBER 11, 2012

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Content Marketing works. Demand Generation - Comprehensive View of Content Marketing. No worries.

Marketing 127

Marketing Acquisition B2B Communication 127

ACT

APRIL 11, 2023

While purse strings have tightened, marketing has become more important than ever. Yet, most small business owners can’t afford exorbitant advertising and marketing budgets. Eight out of ten small businesses are run by solopreneurs, meaning they don’t have a dedicated marketing team.

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Arpedio

FEBRUARY 22, 2024

Whether you’re a seasoned sales professional or a burgeoning entrepreneur, the effectiveness of your sales approach can make or break your company’s growth trajectory. In today’s fiercely competitive market, having a well-defined and meticulously executed sales strategy is more crucial than ever before.

Value Proposition 52

Value Proposition Decision-making Sales Stakeholders 52

Upland

APRIL 20, 2023

To make this easier, great sales teams set clear goals, KPIs, and adjust when needed to better fit their always-evolving account management strategy. There are many benefits to account management that make the significant investment in resources worth it. The more you communicate, the more likely your customers are to stay with you.

Account Management 195

Account Management Management Account Planning Decision-making 195

Arpedio

APRIL 30, 2024

Dive into industry trends, competitive analysis, and customer reviews to understand common pain points in your market. This knowledge will help you tailor your value proposition to address these pain points directly, making your offering more compelling. This is where value communication techniques come into play.

Value Selling 52

Value Selling Value Proposition Negotiation Decision-making 52

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Flevy

DECEMBER 9, 2022

Sustainable growth necessitates a Capabilities-driven Strategy (CDS), instead of the conventional market-driven approaches, focusing on anything that customers want. existing or adjacent markets, organic channels ( Marketing or Innovation ), or inorganic methods (Mergers & Acquisitions). Near-market Opportunities.

Supply Chain 114

Supply Chain Value Proposition Digital Transformation Profitability 114

SuperOffice

FEBRUARY 28, 2021

Forget everything you know about marketing. They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. 93% of people say online reviews impact their buying decisions. 93% of people say online reviews impact their buying decisions.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

PandaDoc

MAY 8, 2024

Thousands of small and midsize businesses (SMBs) are joining the market every week. Which approach and tools should you implement to make the most of this potential? Selling to small and medium businesses is different from B2C deals, where people are ready to make a purchase without extra persuading. In the U.S.

B2C 52

B2C Small Business Sales Decision-making 52

Arpedio

FEBRUARY 21, 2024

They provide tangible data points that enable businesses to assess the effectiveness of their sales efforts and make informed decisions to optimize performance and drive revenue growth. The primary purpose of sales metrics is to provide actionable insights that facilitate strategic decision-making and continuous improvement.

Decision-making 52

Decision-making Sales Profitability Acquisition 52

ACT

DECEMBER 19, 2023

Wouldn’t it be great if there were a way to identify your ideal clients and grow your client base without exhausting your marketing budget? A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. It’s also known as a reciprocal referral network.

Acquisition 52

Acquisition Advertising CRM Media 52

Mike Kunkle

MAY 11, 2022

I’ve also been involved in larger business transformations which included the sales force, but encompassed reworking strategy, improving market and buyer acumen, adjusting product-market fit, adapting or fine-tuning business models, reworking sales models, developing new GTM plans, planning for disciplined execution of the changes, and more.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Arpedio

JANUARY 3, 2024

An effective sales strategy involves mastering both prospecting techniques, such as cold calling, email marketing, and networking, and closing techniques, such as trial closes and assumptive closes. It is a vital step for customer acquisition and helps in building a strong sales pipeline.

Negotiation 52

Negotiation Advertising Sales Acquisition 52

Nutshell

JANUARY 17, 2024

Bringing sales, marketing, customer success, and project management teams together with a solid CRM software integration improves company-wide success and growth. Customer relationship management (CRM) software makes it easier for sales, marketing, and customer success teams to gather and extract customer data.

Business Growth 71

Business Growth CRM Management Software 71

Flevy

JANUARY 13, 2024

For example, “Return on Investment (ROI)” and “Market Share Growth” are typical strategic KPIs. An example would be “Customer Acquisition Cost (CAC)” for the marketing department. ” The company’s strategic goal was to increase market share in the highly competitive tech sector.

Healthcare 59

Healthcare Leadership Acquisition Innovation 59