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Why you should align marketing and customer success teams

Insightly

It’s not a secret that having a deep understanding of your customer is crucial for marketing. We’ve talked about the value of creating an ideal customer profile. The more you learn about your customer, the better you can market to them and build lasting customer relationships. . Share customer reactions.

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention?

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Why you should align marketing and customer success teams

Insightly

It’s not a secret that having a deep understanding of your customer is crucial for marketing. We’ve talked about the value of creating an ideal customer profile. The more you learn about your customer, the better you can market to them and build lasting customer relationships. Data & Reporting.

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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

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Enhancing Customer Success

Desired Path

Which is the most neglected thing in the industry of Customer Success? Random Acts of Customer Success. Trying to make customers successful by just copying “best practices” of CS without understanding whether these practices actually help or hinder your customer. Is it implementation or planning?

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Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract

SBI

Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract. December 9, 2020 – Allego , the leader in sales learning and enablement solutions, today announced its acquisition of Refract , a UK-based leader in sales engagement and multilingual conversation analytics. NEEDHAM, Mass.

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Spigit Announces the Acquisition of Kindling Inc. and a Record Year

Planview

Spigit’s Acquisition of Kindling. First, I’m delighted to announce Spigit’s acquisition of Kindling Inc. I’m excited to enhance both the Spigit team as well as our customer base through this acquisition. I’d like to thank you, our customers, for a record year. 2016 was a record year for Spigit.