Acquisition Digitalization Organization Webinar 
Red Star Kim
JUNE 12, 2023
Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Digital Marketing update webinars (June 2023).
ACT
NOVEMBER 14, 2022
The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?
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ACT
NOVEMBER 5, 2022
The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?
Mike Kunkle
OCTOBER 8, 2023
Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. One that I will expand over time from this foundation.
Red Star Kim
JUNE 7, 2023
times more likely to be in the top quartile of healthy and high-performing organizations”. However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. Whether Goldman Sachs, McKinsey, or Latham & Watkins ”.
SBI
SEPTEMBER 5, 2019
Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.
Corporate Visions
AUGUST 6, 2020
As buyers turned to digital content to learn and shop at their own pace, Sales lost some influence, and marketers found themselves responsible for guiding buyers’ decisions with useful and persuasive content. Prominent industry analysts now say that 80 percent of the sales cycle happens in digital or remote settings.
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