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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. Some competitors enjoyed 2.5

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Why Investing in Brand Identity is Essential in 2023

Outbound Engine

How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business. I want to talk about the amazing and wonderful world of brand identity. This is why investing in your brand identity isn’t a suggestion; it’s necessary.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. billion over the five years through 2023, including a 0.5% It has won many awards and is considered the No. 1 firm in Ireland.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

This episode is for you if you’re interested in how the AI landscape is changing for agencies and what you need to know from a legal perspective about your use of AI. Sharon is the owner of IP and marketing law firm Toerek Law and the host of the Innovation Agency Podcast. And that includes agencies. Welcome to Episode 91.

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Opportunities for Building Generative AI Into Work Processes

Strategic Communications

“By training ChatGPT on specific topics and content types, content organizations can ensure the generated content is tailored to their audiences and aligned with their brand.” The agency has started the process by identifying specific use cases in each practice area in which generative AI may play a role.

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8 reasons to include elements of storytelling in your sales strategy

PandaDoc

Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. It’s great to present your customers with facts and figures for your brand’s success. What Google can’t replicate, however, is the people, beliefs, and values that make your brand the best choice.