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Demystifying Artificial Intelligence

Mercuri International

In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. This makes it the fastest growing app ever. The impact of artificial intelligence on B2B marketing is undeniable, presenting a wealth of opportunities for growth and innovation.

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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs. Just because we can, doesn’t mean we should.

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Artificial intelligence: truth or myth?

QYMATIX

How much do you know about artificial intelligence (AI)? As developers and distributors of AI-based predictive analytics software for B2B sales, we spend the whole day dealing with topics related to machine learning, artificial intelligence and its acceptance in the B2B sector. Test your knowledge here. causalities). .”

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AI and Ethics: Why Artificial Intelligence Needs an Ethical Basis | Part 1

QYMATIX

Artificial Intelligence and Ethics Part 1 of 2: a very well-researched and in-depth article by our Qymatix guest author David Wolf. Whether in production, marketing, sales or logistics – artificial intelligence optimizes processes and takes over routine tasks. Fully digitized. That is where it gets tricky.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report.

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GenAI’s Impact on Content Creators, Especially Writers

Strategic Communications

Changing Roles and Skills Marketing Roles Marketers are evolving into roles that focus more on strategy , data analysis, and leveraging AI for decision-making rather than being displaced by GenAI. In 2023, Politico reports, 3087 digital, broadcast and print news jobs were lost.