B2B Co-Creation Digitalization Innovation 
Strategic Account Management Association
DECEMBER 3, 2020
Panelists: Jennifer Stanley, Partner, McKinsey & Co.; From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5.
Account Manager Tips
JULY 6, 2022
20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. We hear the word "value" all the time.
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Arpedio
OCTOBER 11, 2021
Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. Digital Requirements for KAM. The advent of digital permanently transforms the KAM role. Dino Bertani.
Red Star Kim
JANUARY 16, 2023
I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. Marketing via social and digital channels. I’m surprised at the apparent relative lack of innovation and creativity here. Accelerated digital experience. Sustainability.
Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.
Account Manager Tips
MARCH 23, 2021
For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Culture of innovation.
Arpedio
NOVEMBER 17, 2021
Digital transformation calls for customer-centricity. According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. But, if you are able to adapt accordingly, this could also be an opportunity.
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