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The Neuroscience of Decision Making

Strategic Account Management Association

Everyday things have a subjective dimension, but in business content, there are some aesthetic principles that work universally. Thinking of your own content, do you make it easy for your audiences to detect what is essential in your content, which can be transferred to other situations? Let’s look at those next.

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How Tricia Westfall of Kaiser Permanente Is leading the move from field sales to virtual selling | Building Modern Sellers Blog Series

Showpad

In this interview, she shares how she and her team are adding value during virtual conversations with customers—and how they’re partnering with marketing to build curated content experiences. Even simple changes we’re learning from, like moving from sending content in blast to sending curated content specific to a customer’s business need.

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Why I Decided to Join the SPARXiQ Team

Mike Kunkle

When the CEO of then SPA & SPASIGMA (which have now merged into SPARXiQ; pronounced Sparks’ Eye Cue), David Bauders , and I first connected, the goal was a strategic partnership. Excellent, high-value content: Negotiation skills (under-taught in most sales curricula today). And you can follow my posts on our blog, here.

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The Museum of Annoying Experiences

Zendesk

Usually, we’re creating web pages, updating presentation decks, producing videos, and other content. If not, this blog post explains what the slogan embodies for us as a company. cue futuristic noises] Imagine it is the year 3000. Y’know—creative brand stuff. But sometimes, we get the opportunity to do something totally wacky.

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ChatGPT vs. Bard

Zendesk

Content creators, coders, and many others can use AI to improve their work quality and productivity. The products can create content, answer questions, and translate text, but the quality of their performance can vary. Bard is trained on Infiniset, a curated collection of internet content.

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A 5-minute guide to drip campaign marketing

Insightly

Tailor them to your specific product offering, content, and audience. Reinforce they made a good decision, and provide some content in case they want more information on product care/features. A drip campaign can provide targeted content to supplement their research before purchase. How are drip campaigns used?

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. CAR framework can help: Cues, Actions, Rewards The 10,000 hours to be an expert has been debunked.