Mike Kunkle

FEBRUARY 5, 2023

The seller side can actually align to the larger customer lifecycle with the “sales process” or Opportunity Management aligning with the buying process or purchase pursuit. Or those who fully buy-in to that Gartner spaghetti map (more than Garter intends, even), as if it’s indiscernible or unmanageable.

B2B 198

B2B Sales Decision-making Negotiation 198

Customer Think

OCTOBER 24, 2023

Customer understanding is a critical piece of designing and delivering a great customer experience. Employee understanding is just as important to designing and delivering a great employee experience. That understanding work includes three important tools: (1) feedback and data, (2) personas, and (3) journey maps.

Customer Experience 80

Customer Experience 80

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. This should also allow you to correlate stick rates/customer retention improvements, reduced churn, and account growth.

Sales 258

Sales Finance Decision-making Profitability 258

Arpedio

APRIL 11, 2024

By leveraging AI technologies , sales teams can gain valuable insights from vast datasets, personalize customer interactions at scale, and predict future trends with greater accuracy. AI for sales represents a paradigm shift in how businesses approach customer acquisition and relationship management.

Artificial Intelligence 52

Artificial Intelligence Prioritization Sales Innovation 52

Red Star Kim

FEBRUARY 8, 2024

This concept is explained here Selling Basics – Detectives and DMUs (Video) (kimtasso.com) Relationship Maps A related tool is to produce relationship maps within a key client or major organisation. A manual process with fee-earners drawing these maps has the advantage of promoting discussion. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Arpedio

FEBRUARY 27, 2024

In this blog post, we will delve into the principles, strategies, and benefits of relationship selling, exploring how it can drive sustainable business growth and foster enduring customer relationships. At its core, it prioritizes building meaningful connections and fostering trust with customers. What is Relationship Selling?

Prioritization 52

Prioritization Communication Software Software 52

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. When a company creates a strong brand it attracts customer preference and builds a defensive wall against competition” ( Peter Doyle , Warwick Business School). Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Many companies talk about being “customer-centric.” In reality, too few invest the time and effort to provide truly customer-centric experiences.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

Upland

APRIL 6, 2021

In the first blog in the series we outlined what a Relationship Map was and how to gain buy in. Here we get inside the mind of the customer as a key element of the relationship strategy development. . Their vision often extends beyond their company to include their customers, and their competition. How Do They Think?

Stakeholders 195

Stakeholders Decision-making Innovation Negotiation 195

SmartKarrot

APRIL 19, 2021

Empathy means understanding another person’s experience from their perspective. When a business becomes empathetic for customers, they produce products that will help alleviate their concerns. Empathy for customer success is all about understanding what needs people around you have and providing them the same.

Value Proposition 11

Value Proposition Customer Experience Customer Success Decision-making 11

Apptivo

APRIL 13, 2021

For every company, the employees and the people need to connect with the customers. The company needs to know customers on a personal level and understand their needs and provide solutions. It helps in telling the course of a customer. Understanding your customers. Stages in a customer journey.

e-Learning 93

e-Learning CRM Software Software 93

Customer Think

SEPTEMBER 17, 2021

Before we dive into customer journey mapping tools, we must keep in mind that, by itself, journey mapping is not a customer experience product or service. A journey map is a visual representation of your end-to-end customer experience.

Customer Experience 94

Customer Experience 94

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Improved Customer Retention ABS extends beyond the initial sale.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

DemandFarm

APRIL 8, 2024

That there is a huge gap in how key account management teams are doing relationship mapping today would be an understatement. Relationship mapping is still ad-hoc. Relationship Mapping and ABS Maturity O rganizations at various stages of ABS maturity focus differently on relationship mapping. The consequence?

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

SmartKarrot

NOVEMBER 19, 2020

If you haven’t planned for a customer experience map yet, you might be missing out on so much. This map draws out insights and expertise on how to play to your strengths. However, do not get totally overwhelmed by the magnanimity of the customer experience mapping. What is a Customer Experience Map?

Customer Experience 10

Customer Experience Retail Media Advertising 10

Mike Kunkle

AUGUST 8, 2023

When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Fragmented customer experiences, misaligned strategies, increased friction for customers, and unfulfilled revenue potential. Establish customer advisory boards and sales advisory boards.

Sales 188

Sales Prioritization Innovation Leadership 188

Customer Think

JUNE 9, 2023

Their principal objective was to clarify how product goals can be mapped to metrics in order to improve the customer experience. A decade ago, Google’s researchers, Kerry Rodden, Hilary Hutchinson, and Xin Fu, published a paper on how to measure the UX of web applications. Since then, […]

B2B 80

B2B Publishing Customer Experience 80

MDI Training

DECEMBER 4, 2023

Click below to access our AI-generated version of this blog article! The focus is on the vision of using artificial intelligence (AI) not only to become the most attractive employer in the industry but also to revolutionize the employee experience. All standards and processes are to be mapped in systems.

Artificial Intelligence 105

Artificial Intelligence Digital Transformation Leadership Digitalization 105

Hubspot Sales

DECEMBER 31, 2020

In this post blog, we'll help you understand how to optimize your sales territory strategy to achieve bigger and better things this year. A sales territory strategy is a plan that will help your team identify, understand, and execute a plan to hit your sales team's goals within specific customer segments. Map your leads.

Decision-making 130

Decision-making Remote Working Profitability Sales 130

MDI Training

JANUARY 29, 2024

Click below to access our AI-generated version of this blog article! This blog post is a continuation of an interview ” AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools. In your opinion, how can AI help to create personalized learning experiences for leaders and thus promote their individual development?

Leadership 52

Leadership Artificial Intelligence Digital Transformation Digitalization 52

Customer Think

NOVEMBER 29, 2022

Tracking the overall performance of your business involves mapping out the terrain of customer experience. Whether it involves your product or customer support, customer experience and satisfaction are the pillars of sustainability in business.

Customer Experience 69

Customer Experience 69

Customer Think

JUNE 13, 2023

Superior customer experience hinges on seamless customer journeys. We build strategies around this, design CX programs, and map the journeys of customer personas, all with the aim to meet customer expectations and provide wow moments along that journey.

Customer Experience 59

Customer Experience Meetings 59

Customer Think

MAY 2, 2021

What is a Customer Journey Map? A customer journey map is a visual representation of every interaction an individual customer may have with your brand. It’s essentially a roadmap of the full customer experience, from when a customer first becomes aware of your brand to when they make their final purchase.

Customer Experience 91

Customer Experience 91

MTD Sales Training

NOVEMBER 5, 2018

One aspect that we consider to be valuable to you is that of journey mapping. It might be a term you’re not that familiar with, but could make a valuable difference to the work you carry out with both new and existing customers. You start by identifying the stages a customer goes through in their relationship with you.

Sales 89

Sales Business Growth Sales Training Decision-making 89

Brooks Group

FEBRUARY 12, 2024

The revenue potential of your customers doesn’t end when they sign the contract. If growing customer revenue is on your mind, you’re not alone. Satisfied customers are far more likely to buy than new prospects. Cross-selling leads to a customer spending more with a company for additional goods or services.

Sales Training 74

Sales Training Sales Account Management Profitability 74

Customer Think

SEPTEMBER 10, 2021

Customer journey mapping enables interactions with a company to be visualized, sequentially, along a mapped timeline. Source The above journey map demonstrates a customer’s experience of going to the movie theater, but a lot of journeys nowadays will be based online. Compared to other […].

Software 78

Software Software 78

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Many companies talk about being “customer-centric.” In reality, too few invest the time and effort to provide truly customer-centric experiences.

Customer Experience 59

Customer Experience Customer Success CRM Innovation 59

Hubspot Sales

DECEMBER 23, 2021

A customer's revenue potential doesn't immediately end at the point of sale. If your company offers a separate product or service that can complement or enhance how the customer's initial purchase operates, cross-selling can provide an excellent opportunity to generate some extra revenue. Cross-Selling a Cheeseburger.

eCommerce 139

eCommerce Software Software Customer Success 139

Arpedio

NOVEMBER 6, 2023

Future trends in account-based selling Explore the ARPEDIO platform ← Back to blog Staying ahead of the curve is crucial for success in the world of sales and marketing. In this blog post, we will explore the emerging trends that are set to redefine the landscape of account-based selling. Try ARPEDIO's Account-Based Selling Platform!

Artificial Intelligence 52

Artificial Intelligence Decision-making Client Relationships Media 52

Scovel

SEPTEMBER 22, 2021

Sales process mapping is one of the most helpful visualization tools sales managers can use to see a clear notion and the delicacies of each step. Sales mapping tools can help companies find solutions that will produce better results. Before we start mapping out the steps in the sales process, we must first determine what they are.

Sales 52

Sales Decision-making B2B Digitalization 52

Nutshell

FEBRUARY 14, 2023

Setting up your customer relationship management (CRM) software is like setting up a new computer. Once you bring it home, you can customize it by purchasing and installing the apps that you need. This blog post will discuss CRM setup basics and why setting up your CRM is important. Identify what makes a good customer fit.

CRM 62

CRM Onboarding Media Software 62

Customer Think

JUNE 1, 2023

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty.

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52

Arpedio

MAY 26, 2023

Mastering Relationship Management – Building Strong Connections for Success ← Back to blog With the right software you can enhance your networking capabilities, streamline communication, and optimize your relationship-building efforts for long-term success.

Management 52

Management Stakeholders Prioritization Software 52

Apptivo

DECEMBER 12, 2022

It is therefore imperative that businesses – especially large manufacturers – have to manage the service team efficiently to retain customers. At its core, Field Service Management is a Customer Service Management tool – being the back-end internal management system to provide the services a customer has requested.

Software 98

Software Software Management Decision-making 98

Zendesk

FEBRUARY 17, 2022

The buyer’s journey (sometimes called a purchase journey) describes the process a customer goes through to purchase a product or service. Mapping out the journey provides an in-depth view of how your potential customers behave at every step in the buying process. Buyer’s journey vs. customer journey. Consideration.

Decision-making 98

Decision-making Media CRM Software 98

Sales Outcomes

NOVEMBER 7, 2022

Every business wants to increase its customer base while decreasing the number of customers who leave. This blog post will discuss the steps your organization can apply to identify, measure, and reduce customer churn. customer behavior that indicates dissatisfaction). It can be a daunting task.

B2B 52

B2B Prioritization Organization Meetings 52

Apptivo

FEBRUARY 7, 2023

This is so because it encapsulates the complete customer experience , from first learning about your company to finally making a purchase. Top of funnel: The potential customer learns about a company, product, or service. So, a potential customer named Wikki wants to purchase a new cell phone for his ailing father.

Marketing 81

Marketing Decision-making Advertising Prioritization 81