Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Blog posts should appear at least once a week but ideally 3-4 times a week.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

CRM 71

CRM Software Software Media 71

Agile CRM

NOVEMBER 29, 2022

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. This was not very effective and often led to a low response rate. billion in 2020 and is expected to reach US$3.3

Marketing 98

Marketing Media Software Software 98

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Importance of a Well-Crafted GTM Strategy The importance of a well-crafted GTM strategy cannot be overstated.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Insightly

JULY 15, 2022

You may not be thinking about email deliverability, but you should. Here’s why: You have the perfect email. Your perfect email never even makes it to the inbox. . You have an email deliverability issue. You have an email deliverability issue. What is email deliverability? . The pre-header draws you in.

Government 98

Government Internet Marketing CRM 98

Arpedio

DECEMBER 4, 2023

Measuring the Success of Account-Based Selling Explore the ARPEDIO platform ← Back to blog Account-based selling (ABS) is becoming increasingly popular in the B2B software industry as it allows businesses to target specific high-value accounts and personalize their marketing and sales efforts.

Decision-making 52

Decision-making Prioritization Media Marketing 52

Brooks Group

JANUARY 8, 2024

You can’t manage what you don’t measure. But what happens when measurement becomes unmanageable? But what happens when measurement becomes unmanageable? But even the most valuable measurements may be difficult to track if they are lost in a sea of irrelevant data. 5 Signs You’re Measuring Too Many Sales Metrics 1.

Sales 96

Sales Sales Training B2B Organization 96

Hubspot Sales

APRIL 25, 2023

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Here are three examples of how teams use AI to generate sales emails. Michaela Mendes at SetSail suggests feeding AI with the right information to create tailored emails. Mendes says.

Sales 97

Sales Emotional Intelligence CRM Decision-making 97

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

Advertising 122

Advertising Media B2B Decision-making 122

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Nutshell

APRIL 11, 2023

One of the best online channels for marketing to your audience—as well as for staying in touch with existing customers—is email. With email marketing, you can send people helpful industry info, product recommendations, and more. CRMs such as Nutshell also enable you to automate aspects of your email marketing.

CRM 62

CRM Marketing Management Sales 62

Arpedio

FEBRUARY 21, 2024

Whether you’re a seasoned sales professional or just dipping your toes into the world of sales analytics, this blog post will equip you with the knowledge and tools necessary to navigate the intricate realm of sales metrics with confidence and precision. Welcome to our comprehensive guide on mastering sales metrics.

Decision-making 52

Decision-making Sales Profitability Acquisition 52

Arpedio

FEBRUARY 26, 2024

If you find yourself in a competitive business landscape, then you probably also know that sales teams are constantly on the lookout for innovative strategies to enhance their effectiveness and drive revenue growth. Align marketing campaigns with sales objectives, creating targeted content and messaging tailored to the identified accounts.

Advertising 52

Advertising Sales CRM Media 52

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. In this blog post, we’ll delve into the significance of personalization within ABS. In this blog post, we’ll delve into the significance of personalization within ABS. Account-Based Selling (ABS) has emerged as a powerful strategy.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign.

Onboarding 115

Onboarding Marketing Decision-making Software 115

Arpedio

DECEMBER 20, 2023

As a marketer, you know that MQL ( Marketing Qualified Lead ) conversion is essential for achieving your goals. Converting MQLs to customers is crucial to boost your marketing return on investment (ROI). And MQLs (Marketing Qualified Leads) are no exception.

Marketing 52

Marketing Prioritization Customer Experience Media 52

Red Star Kim

MARCH 1, 2024

And we know that face-to-face communication is most effective in building relationships. At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

Apptivo

AUGUST 8, 2023

Step 1: Define Your Sales Process Step 2: Choose or Develop Custom Sales Automation Tool Step 3: Set Up and Customize Your Sales Automation Tool Step 4: Train Your Team Step 5: Monitor, Measure, and Adjust As an entrepreneur, you’ve probably heard the phrase ‘work smarter, not harder.’ Remember, each business is unique.

Sales 52

Sales Artificial Intelligence Software Software 52

Arpedio

MARCH 5, 2024

Throughout this blog post, we’ll delve into the realm of account management strategies, exploring how businesses can leverage these techniques to not only retain clients but also to propel themselves toward long-term success. In the intricate dance of business success, one partner often overlooked is account management.

Account Management 52

Account Management Management Client Relationships Prioritization 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. This approach builds trust and fosters long-term relationships.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Zendesk

APRIL 18, 2022

It’s no different for sales and marketing teams when sourcing leads. Email campaigns. Blog articles. Not only is it important to understand where your sources come from, it is also critical to your business that you manage this information effectively. What is a lead source? Search engines. Virtual events. Cold calls.

Media 98

Media CRM B2C Energy and Utilities 98

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Arpedio

DECEMBER 19, 2023

Account-Based Selling Strategy: Key Takeaways Explore the ARPEDIO platform ← Back to blog What exactly is an Account-Based Selling Strategy? This tailored approach requires a deep understanding of the core concepts that make ABS both unique and effective.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Invest in B2B marketing technology. Easy, right? Not so fast.

B2B 129

B2B Marketing Acquisition Media 129

Red Star Kim

JANUARY 5, 2023

Marketing and Business Development (M&BD) for professional service firms – including lawyers – is challenging at the best of times. There are many reasons why referrer management strategies are important for the marketing and business development of professional service firms. Be effective. Observe the Pareto principle.

Management 130

Management Media Key Account Management Communication 130

Arpedio

JULY 12, 2023

Account-Based Marketing (ABM) vs Account-Based Selling (ABS) ← Back to blog In the ever-evolving sales ecosystem, businesses are continuously embracing new approaches to stay ahead of the competition. Read this blog post for an insightful overview of the essential elements of ABM and ABS and how they complement each other.

Marketing 52

Marketing Advertising Decision-making Communication 52

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. The measure of how memorable your company name and/or products are to the general public.

Marketing 98

Marketing Advertising Media Digitalization 98

LinkedFusion

OCTOBER 11, 2023

This comprehensive guide will explore how inbound marketing provides a way to generate leads and how leveraging a LinkedIn Outreach Automation Platform like LeadConnect can be a game-changer. By effectively capturing and nurturing high-quality leads, businesses can utilize business opportunities to increase revenue.

Small Business 52

Small Business Advertising Media Marketing 52

Insightly

AUGUST 27, 2023

One particular avenue that has stood the test of time is email marketing. Just when many thought it was fading away, email marketing is a stronger channel than ever. billion email users worldwide. A 2020 study from Litmus indicates that email marketing drives whopping $36 for every $1 spent.

Marketing 52

Marketing Digitalization Decision-making CRM 52

Nutshell

APRIL 11, 2023

By tracking these metrics and evaluating them, you can figure out which parts of your marketing and sales need improvements, as well as how you can optimize your CRM usage to make those improvements. Then think about which metrics are most effective for measuring those goals. You’ll probably identify other KPIs as well.

CRM 62

CRM Stakeholders Government Acquisition 62

PandaDoc

APRIL 20, 2022

Creating an effective outbound sales strategy for your team can be a tricky proposition. But just because the days of cold calling and big email blasts are mostly gone doesn’t mean that the outbound sales process is dead. Target your email list. Here are four great methods to boost your ROI when using outbound sales techniques.

Sales 98

Sales Media CRM Decision-making 98

Hubspot Sales

MAY 11, 2023

In business, you may have thought that marketing is solely responsible for attracting customers. But what if we told you that sales can work together with your marketing team to boost your customer base? This is where the sales blitz comes into play. So, let's get started. Define your team goals and objectives.

Sales 101

Sales Media Marketing Customer Success 101

PandaDoc

APRIL 24, 2023

Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. At its core, it means training your sales team to sell as effectively as possible. Marketing and sales content is an integral element of successful sales enablement.

Sales 52

Sales e-Learning Onboarding Software 52

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Agile CRM

NOVEMBER 29, 2022

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. This was not very effective and often led to a low response rate. billion in 2020 and is expected to reach US$3.3

Marketing 52

Marketing Media Software Software 52