Rainmaking best practice in professional services firms (Selling behaviours)
Red Star Kim
NOVEMBER 2, 2023
A survey they conducted of around 100 C-level executives revealed that as recently as five years ago, 76% of buyers preferred to buy again from partners or firms they had used in the past. And predict it will continue to decline. Today, that figure is down to 53%—and over the next five years, it is expected to drop to 37%.
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