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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Becoming a Trusted Advisor. Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. So, from the customer’s and service team’s perspective the SAM represents the expertise and can make things happen for those customers. Register here.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In the first post of this series , we discussed the importance of establishing a SAM Center of Excellence (COE) to enable the SAM journey’s evolution, sustainability and agility. Thus, influencing the organizational culture to become centered around the customer is one of the most critical roles of the executive sponsor.

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7 Sales Training Tips for Effective Upselling and Cross-Selling

Brooks Group

Once a prospect buys your product or service, they represent an opportunity for future growth. When engaging new prospects is tougher than ever, sales organizations know cross-selling and upselling are two effective tactics to increase revenue. If growing customer revenue is on your mind, you’re not alone.

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8 Ways to Identify and Fix Customer Pain Points

ACT

Did you know that 90 percent of customers regard issue resolution as the most important customer service factor? It’s your job to understand and resolve their pain points to offer a memorable customer experience and become their go-to brand. What are customer pain points? This isn’t surprising.

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Customer support: Definition, importance & 10 key strategies

Zendesk

Here’s what you need to know to get started: In this article. What’s the difference between customer support and customer service? What is customer support? What’s the difference between customer service and customer support? Customer support definition. Customer support strategies.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. In plain English, this is a way to look at a whole situation in context – the root cause of the problem and possible solutions – and to come at the problem from different directions at the same time.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

8 webinar, “The new health system supply chain mandate: What every SAM needs to know,” hosted by SAMA and presented by Advisory Board’s Brandi Greenberg. . As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. health care dynamics.