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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). None for size of business, size of transaction, decision-making, nature of buyer).

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3 Key Change Management Strategies for 2024

AchieveIt

Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives. It focuses on understanding and acceptance, which makes the transition to the ‘new normal’ easier.

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Using the SWOT to Make Decisions. First, whenever possible, make sure you’re creating your SWOT based on real data. Let the ideas flow!

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. Understood buying and decision making process and criteria. Connected with key stakeholders and decision makers. At some point they meet a seller who believes they have the solution.

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What a User-Friendly Tool for Strategy Execution Looks Like (And Why Your Organization Needs One)

AchieveIt

As the strategy leader, you face a number of challenges — updates delayed, clarity lost, team resistance, and decision-making based on gut feeling rather than data. It needs to empower the plan managers with robust features while offering effortless navigation for end users making updates or seeking status reports.

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5 steps to build a sales process that mirrors the buyer journey

Insightly

Before you make any major changes to your sales process, it’s important to communicate your vision and gain leadership’s buy-in. . Be ready to make your best sales pitch! As Mark points out, “Fundamentally, all buyers go through three phases leading up to a decision.” What information is necessary to make an informed decision?