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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Positioning.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

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Design Thinking Driven Problem Solving and Innovation

Flevy

Brainstorming: Generating a wide range of ideas and solutions. Banking and Finance: Design thinking can be used to create better banking experiences, develop new financial products and services, and improve the user experience of financial apps and websites. Journey Mapping: Mapping out the user’s experience from start to finish.

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Strategic Sales Are Won in the First Half

Revenue Storm

A collaborative approach can be executed through a functional workshop approach, e.g., Marketing, Sales, Finance, etc., These workshops are an opportunity to brainstorm ideas and pose the question, “What if?” or through workshops focused on key areas like process, people, metrics, governance, and the solution itself.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

Brainstorm potential digital products Decide what kind of digital products you want to sell and determine what your offerings will be. Then, you can use market research (which we cover below) to give some early validation to your product choice. Tools like Hubspot’s Marketing Hub can help organize your marketing efforts.

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot Sales

Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates. However, before you start brainstorming, it’s essential to know why sales talent quit. After brainstorming, create a retention plan that turns your ideas into long-standing initiatives. We’ll explore this topic below.

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