ACT

DECEMBER 2, 2022

In fact, did you know that 50 percent of small businesses fail within their first five years? In this article, we’ll share small business growth strategies that will enable you to outperform your competitors even in the most challenging times. You need a growth strategy—but which one? .

Small Business 52

Small Business Business Growth CRM Financial Services 52

Customer Think

MAY 2, 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

Media 76

Media Digitalization Marketing Innovation 76

ACT

FEBRUARY 15, 2022

Whether your company is a new business or well established, here are six ways to jump-start your business growth strategy over the next 12 months. Market penetration: Increase your market share. Market development: Attract new customers (and retain existing ones).

Business Growth 59

Business Growth Supply Chain Small Business Construction 59

Arpedio

FEBRUARY 19, 2024

What is Account-Based Marketing (ABM)? Account-Based Marketing (ABM) is a highly targeted marketing strategy that focuses on identifying and engaging specific high-value accounts or companies rather than broader market segments. Book demo The post Account-Based Marketing (ABM) – What is it?

Marketing 52

Marketing Acquisition Business Growth Sales 52

Customer Think

SEPTEMBER 8, 2021

A growing number of marketing leaders now believe that driving business growth is the raison d'etre of the marketing function. Recent research shows that the pressures on marketers to deliver on revenue growth have become intense. A 2021 global surv.

Marketing 121

Marketing Business Growth Digitalization 121

Account Manager Tips

JULY 27, 2020

So that was the first big challenge, recruiting, in a highly competitive market. I mean the market at the moment it probably in the last month it changed, but it was driven by not by the companies, by the employees. Like you say, you’re now bringing visibility to the value that your team are bringing to the wider business.

Account Management 130

Account Management Business Growth Management Account Planning 130

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Customer Think

MARCH 15, 2023

As the new year gets fully underway, it’s an ideal time for business owners to evaluate their current strategies. Without a coherent idea of what tools and strategies can boost your business’s growth in 2023, as well as ways to differentiate yourself from your competition, it’s easy […]

Business Growth 70

Business Growth Customer Experience Digitalization Marketing 70

Insightly

MARCH 26, 2023

Let’s start by defining marketing automation. Marketing automation platforms are a collection of features and tools that automate processes for marketers and marketing teams. BUSINESS & TECH Does your business need both CRM & marketing automation? And that’s just the tip of the iceberg.

Marketing 52

Marketing CRM Facilitation Software 52

Customer Think

OCTOBER 8, 2021

LinkedIn is one of the fastest-growing social media networks for professionals. With 2 users joining every second, translating into 62 million per year, it’s the most powerful career development platform.

Business Growth 73

Business Growth Decision-making Media Digitalization 73

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Hubspot Sales

SEPTEMBER 30, 2020

This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. Here are some numbers that just might convince you of the value of Sales and Marketing alignment: Sales and Marketing Alignment Stats to Know. LinkedIn, 2020 ).

Marketing 131

Marketing Remote Working Sales Publishing 131

Customer Think

DECEMBER 16, 2023

Business growth is a cornerstone of entrepreneurial success, an ambition visionaries and pragmatists share. This article, by Angel Sanchez of bizgrowthacademy.org, explores the mechanisms of business expansion and offers actionable insights for […]

Marketing 57

Marketing Business Growth Customer Experience Digitalization 57

Apptivo

FEBRUARY 23, 2023

Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Why is it difficult for Sales and Marketing to collaborate? Cold outreach: Although time-consuming and expensive, cold calling, email marketing , and direct mail campaigns can be useful for generating leads.

Marketing 52

Marketing Media Advertising Sales 52

ACT

SEPTEMBER 12, 2023

Scaling your small business to the next level and taking over new markets. But before you set out to scale your business, understand this—over 469,500 new business applications were filed in the US in July 2023 alone. So, your small business expansion plans might face stiff competition from other entrepreneurs.

Small Business 52

Small Business Marketing CRM Software 52

Aepiphanni

APRIL 27, 2021

The evolution of digital marketing has many theories, but most agree it began after search engines were created back in the early 1990s. Now that we’ve entered the second quarter of 2021, after a world-wide shutdown last year, digital marketing has become even more essential. James Blake keeps his eyes on digital marketing trends.

Digitalization 52

Digitalization Marketing Government Facilitation 52

Groove HQ

APRIL 25, 2019

Your new customers are thrilled to have found a great solution, and you’re excited about your business growth. The post What Is Relationship Marketing And How You Can Use It To Grow Your Business appeared first on Groove Blog.

Marketing 101

Marketing Business Growth 101

ACT

MARCH 22, 2023

How do you stay productive while maximising business growth and revenue? One of the most effective solutions is to use CRM and marketing automation for startups. Do startups need CRM and marketing automation? Customer relationship management ( CRM ) software is integral to every modern business, including startups.

CRM 52

CRM Marketing Small Business Facilitation 52

Arpedio

MAY 14, 2024

Key Topics PwC’s Effective Use of Salesforce Learn how PwC Denmark effectively utilizes Salesforce to drive business growth and efficiency through focused user adoption and engagement. Understand how Salesforce ensures high data quality and a unified tech stack. Who Should Attend?

Leadership 52

Leadership CRM Business Growth B2B 52

Nutshell

DECEMBER 21, 2020

Can you rely on your email marketing platform to do the job of a CRM ? . Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. Today, we’ll uncover how five of the leading email marketing providers stack up when it comes to contact management.

CRM 62

CRM Marketing Software Software 62

Zendesk

MARCH 13, 2024

Zendesk announced today that it will acquire Ultimate, an industry-leading provider of service automation, to deliver the most complete AI offering for customer experience (CX) in the market. The latest CX Trends data shows that unprecedented demand for AI is driving up the speed and frequency of customer engagement.

Acquisition 138

Acquisition Customer Experience Innovation Business Growth 138

SmartKarrot

MAY 12, 2023

This process involves segmenting the customer base to determine which accounts have the most potential for growth and profitability. Factors to consider during account selection may include revenue potential, strategic importance, market influence, and alignment with the organization’s objectives.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Arpedio

DECEMBER 20, 2023

Every business wants to stand out in a crowded market, attract new customers, and retain existing ones. A strong value proposition can be a game-changer for your business, helping you differentiate yourself from competitors, attract and retain customers, and ultimately grow your business. But how do you achieve this?

Value Proposition 52

Value Proposition Business Growth Advertising Communication 52

SmartKarrot

JUNE 18, 2023

How can each member of a team be motivated to use their full potential for driving business growth? Stay with us as in this blog post we are exploring how adopting the right tools can turbocharge your team’s potential and accelerate the business growth. The answer to these questions lies in the right tools!

Business Growth 10

Business Growth Brainstorming Decision-making Innovation 10

Flevy

OCTOBER 5, 2023

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. It was Andrew Chen who gave the term widespread exposure through his blog titled, “Growth Hacker is the new VP Marketing.”

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Customer Think

NOVEMBER 9, 2023

Introduction Marketing has come a long way ever since its inception. However, this evolution has not been independent of business growth. And to this development, consumer behavior has not been an exception. It has evolved tremendously.

Internet 48

Internet Business Growth Marketing Digitalization 48

SmartKarrot

AUGUST 27, 2020

Below we examine the potential benefits of collaboration between your marketing and customer success teams. So, how can these two teams work together to drive business growth? The benefits of both teams working together are: Better brand positioning and expanded brand awareness Easier account-based marketing.

Business Growth 10

Business Growth Customer Success Marketing Acquisition 10

Arpedio

DECEMBER 20, 2023

Prospecting can be a challenging task, but identifying prospects is the critical first step toward building a strong pipeline and driving business growth strategies. To truly leverage prospects and drive business growth, businesses must develop and implement a robust array of strategies and tactics.

Decision-making 52

Decision-making Business Growth Value Proposition Prioritization 52

SmartKarrot

SEPTEMBER 24, 2020

To understand the SaaS business growth, let’s take a quick look at the SaaS history through this analogy. So, for the SaaS business growth, the builder’s goal is to a) rent-out as many apartments as possible. The goal of renting-out a maximum number of apartments still falls under the traditional marketing domain.

Business Growth 10

Business Growth Customer Success Onboarding Customer Experience 10

Arpedio

DECEMBER 20, 2023

Through understanding the concept of sales conversion, you can implement strategic steps to drive your business growth. A high conversion rate is essential for business growth and success. Effective sales conversion requires a comprehensive business strategy.

Sales 52

Sales Advertising Business Growth Decision-making 52

Arpedio

DECEMBER 19, 2023

We will delve into the key insights and strategies behind business-to-business transactions. Understanding B2B sales is vital for companies to remain competitive and adapt to the changing market dynamics. Whether you are a small business owner or a sales professional, it is essential to comprehend the dynamics of B2B sales.

B2B 52

B2B Interpersonal Skills Value Proposition Negotiation 52

Tenfold

JULY 18, 2017

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth.

Marketing 75

Marketing Internet Advertising Sales 75

Flevy

APRIL 30, 2024

Personas Personas are fictional characters that businesses create based on their research to represent different segments of their target market. Customer Journey Maps should be reviewed and updated regularly to reflect changes in customer behavior, market conditions, or business objectives.

Telecommunications 52

Telecommunications Healthcare Retail Customer Experience 52

Upland

JULY 3, 2023

Altify enables sellers to gather critical market insights and comprehend customer profiles, ensuring a more personalized approach. This research-driven approach empowers sellers with a comprehensive understanding of their target market, facilitating more meaningful and productive interactions.

Facilitation 195

Facilitation Customer Success Innovation Customer Experience 195

Arpedio

FEBRUARY 23, 2024

Brief Overview of Revenue Intelligence Revenue intelligence represents a paradigm shift in how businesses harness data to drive revenue growth. At its core, revenue intelligence involves the systematic collection, analysis, and interpretation of data related to sales, customer behavior, market trends, and competitor insights.

Decision-making 52

Decision-making Customer Experience CRM Profitability 52

Customer Think

JANUARY 22, 2022

Learn how it can fuel online marketing objectives and drive business growth Don’t worry; if you’re scratching your head right now wondering what an eCommerce CDP is, you’re not alone. Most business owners have never heard of this type of data management system before, but it’s […].

eCommerce 67

eCommerce Business Growth CRM Marketing 67