Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. Business growth consultant, Chris Merrington , shares some golden nuggets of advice about how agencies can be more commercially savvy. He’s a consultant, a speaker, a trainer for marketing and communications agencies. Welcome to Episode 53.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Account Manager Tips

MARCH 23, 2021

Access to new markets. Can they help you access new markets? Harmony Score clients based on how well they fit your solution, your culture and your business strategy. Invite other departments into the conversation — groups like sales, marketing, customer service and support that know your clients. They’re open and honest.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. During the session, a notable aspect discussed was how global key accounts could be defined.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Arpedio

JULY 12, 2023

Account-Based Marketing (ABM) vs Account-Based Selling (ABS) ← Back to blog In the ever-evolving sales ecosystem, businesses are continuously embracing new approaches to stay ahead of the competition. An Introduction to Account-Based Marketing and Account-Based Selling 2. What is Account-Based Marketing (ABM)?​

Marketing 52

Marketing Advertising Decision-making Communication 52

ACT

DECEMBER 12, 2023

As a business owner, you already operate on tight margins and limited resources. So, it’s vital to optimise your existing resources and maximise profits by cutting losses and inefficiencies. For example, say a marketing agency hires an expensive copywriter to work on a new project. Here’s how to do it.

Profitability 52

Profitability CRM Business Growth Decision-making 52

Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Arpedio

FEBRUARY 23, 2024

Brief Overview of Revenue Intelligence Revenue intelligence represents a paradigm shift in how businesses harness data to drive revenue growth. At its core, revenue intelligence involves the systematic collection, analysis, and interpretation of data related to sales, customer behavior, market trends, and competitor insights.

Decision-making 52

Decision-making Customer Experience CRM Profitability 52

Hubspot Sales

JANUARY 31, 2022

If your business were a plant, then total revenue would be the water it needs to grow. Although it's just one metric, it provides valuable insights into your selling strategy, pricing, and business growth. They sell the cakes for $15, meaning the profit for each cake is $10. How to Calculate Total Revenue [Formula].

Profitability 87

Profitability Business Growth Retail Marketing 87

SmartKarrot

MAY 12, 2023

This process involves segmenting the customer base to determine which accounts have the most potential for growth and profitability. Factors to consider during account selection may include revenue potential, strategic importance, market influence, and alignment with the organization’s objectives.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Apptivo

JULY 4, 2023

Furthermore, analyzing the data allows the manager to discover the exact locations or businesses that generate the most sales. This data is useful for finding profitable target markets and allocating resources strategically. This data-driven approach allows the owner to optimize expansion potential and maximize profitability.

Sales 52

Sales Profitability Sales Management Sales Training 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. This not only helps in retaining the customer but also enables businesses to increase their share of wallet and drive revenue growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. This not only helps in retaining the customer but also enables businesses to increase their share of wallet and drive revenue growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Hubspot Sales

FEBRUARY 1, 2019

This includes vertical market and industry performance, proprietary technology or commodity, company operating experience, stage of growth, revenue & profitability growth, management team, and execution to plan. Profitability. Market Traction and Growth Rate. Future Growth Potential.

Investors 111

Investors Profitability Negotiation Small Business 111

Insightly

SEPTEMBER 19, 2023

CRM strategies vary widely by the particulars of your unique business and its operation. An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. However, there are some general strategies by industry/vertical that we will examine in this blog post.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

CRM strategies vary widely by the particulars of your unique business and its operation. An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. However, there are some general strategies by industry/vertical that we will examine in this blog post.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Nutshell

MARCH 19, 2024

As the backbone of any business, the sales team needs to be efficient to meet targets and ensure the company remains profitable. Affordable growth: When the team is more productive, you can look forward to more business growth without the expense of additional team members.

CRM 71

CRM Sales Software Software 71

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

CRM 71

CRM Software Software Media 71

Flevy

MARCH 21, 2024

Intellectual Property (IP) Strategy is a critical aspect of modern business management, pivotal for protecting and monetizing innovations. As companies increasingly rely on their intellectual assets to gain competitive advantage, develop new products, and enter new markets, establishing a robust IP strategy becomes essential.

Management 52

Management Digital Transformation Innovation Negotiation 52

ProlifIQ

JUNE 21, 2023

Firstly, it includes a thorough analysis of the account’s current status, which entails understanding the account’s industry, market position, and competitive landscape. This analysis helps sales teams identify the account’s strengths, weaknesses, and potential areas for growth.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Arpedio

JANUARY 5, 2024

A structured sales pipeline isn’t just about oversight; it’s the strategic framework that empowers businesses to propel growth and sustain commercial vitality. As businesses vie for market domination, understanding and implementing sales qualification criteria is indispensable.

Management 52

Management Energy and Utilities Sales Prioritization 52

Arpedio

FEBRUARY 5, 2024

Whitespace in sales is a concept that holds immense potential for businesses seeking enhanced growth and customer acquisition. It refers to the untapped market segments and opportunities that exist within a given industry. This, in turn, can lead to higher sales volumes and greater profitability.

Acquisition 52

Acquisition Decision-making Sales Innovation 52

Hubspot Sales

AUGUST 17, 2020

While many companies are hyper-focused on making the sale, building lasting relationships with customers is an essential aspect of achieving sustainable business growth. Individuals in this role work with their company’s sales and operations teams to determine the profitability of a customer account.

Account Development 94

Account Development Management Advertising Profitability 94

Arpedio

FEBRUARY 14, 2024

Are you looking to take your business to new heights and reach a global audience? The land and expand strategy is the key to achieving sustained growth and expanding into new markets. In this article, we will explore the concept of the land and expand strategy and how it can fuel your business expansion efforts.

Supply Chain 52

Supply Chain Decision-making Government Marketing 52

Arpedio

JANUARY 5, 2024

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

CMOE

AUGUST 26, 2020

While some businesses manage to transition from niche to mainstream by scaling with ease, others struggle to maintain their identity and high standards of customer service—and eventually, their profits. Lack of a business-growth strategy. Minimal understanding of the financial impact of rapid growth.

Onboarding 98

Onboarding Profitability Leadership Business Growth 98

Brooks Group

MARCH 27, 2023

Leadership teams meet in this business management process to ensure each business function is aligned. Sales Data Management To assess the success of a product, a sales strategy, or a marketing campaign, sales operations teams analyze and evaluate sales data. How do Sales Ops differ from Sales Management?

Sales 52

Sales Advertising Sales Training Profitability 52

Arpedio

MARCH 18, 2024

This strategic growth approach suggests that true success lies in meticulous planning, where initial seeds of market presence can grow into a veritable forest of opportunity. It’s about growth through land and expand, where each step is calculated, and each move builds upon the last.

Digitalization 52

Digitalization Construction Digital Transformation Supply Chain 52

Arpedio

FEBRUARY 14, 2024

While both are essential for business growth and success, they require different skill sets and approaches. This requires a deep understanding of the industry, market trends, and competition. Sales teams play a pivotal role in revenue generation by actively expanding the customer base and driving business growth.

Account Management 52

Account Management Management Sales Client Relationships 52

Insightly

JULY 23, 2023

Customer success in go-to-market According to Gartner, a go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. This is particularly concerning due to profitability metrics.

Customer Success 52

Customer Success Customer Experience B2B Onboarding 52

Insightly

JULY 25, 2023

Oftentimes, marketers forgo the idealistic for the realistic. This is often what makes marketers great: we know how to maximize wins and minimize losses. An ICP is both an exercise as well as a tool in better understanding your target audience and optimizing your marketing efforts. We set achievable goals.

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

Nutshell

MARCH 15, 2024

Want even more sales and marketing tips from our experts? Join 30,000+ other sales and marketing professionals in signing up for our free Sell to Win newsletter! There’s really no denying that CRM software is an absolute must for executing a successful lead nurturing campaign that can scale as your business grows.

CRM 71

CRM Software Software Communication 71

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. Creating an ‘Expand’ Strategy: To drive expansion effectively, businesses need a well-crafted expand strategy.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. Time passes and you notice that it takes you a lot of effort to convert and serve new customers, yet your profits grow rather slowly. It just might not be the right fit for your business growth ambitions. Running a blog?

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Arpedio

FEBRUARY 22, 2024

Importance of Value Selling in Today’s Competitive Market In today’s hyper-connected and information-rich world, consumers have more options than ever before. Differentiating Features vs. Benefits One common pitfall in sales and marketing is conflating product features with customer benefits.

Value Selling 52

Value Selling Value Proposition Negotiation Prioritization 52

Scovel

AUGUST 30, 2021

Website traffic is an essential engine for overall business growth. Traffic can help you measure marketing practices, increase search engine trust, gain audience insights, and most importantly, attract more customers. Stay in touch through email marketing. If done properly, this can result in significant traffic growth.

Profitability 52

Profitability Business Growth Marketing Sales 52

Arpedio

MARCH 26, 2024

In today’s competitive business landscape, the role of pre-sales strategy in driving business success cannot be overstated. It serves as the foundation for establishing strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue growth. What is a Pre-Sales Strategy?

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

ACT

NOVEMBER 22, 2022

Optimise your marketing. The best CRM solutions integrate with marketing automation , a powerful marketing tool that helps you create cost-effective and aligned sales and marketing strategies so you or your marketing team can satisfy your customers’ needs. How do small businesses use CRM? Ease of use.

Small Business 52

Small Business CRM Software Software 52