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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Increase profile through thought leadership. Develop new services. Alter firm’s business model. It is a natural reaction in tough times to focus on operational efficiency – it is a prudent and standard response of professional services firms during recessions. Creating thought leadership and insight campaigns.

Marketing 130
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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Launch event: PM Forum I also looked the Managing Partners’ Forum “Consensus through collaboration” Leadership Development Programme which is available for both firmwide and divisional leaders as well as functional leaders such as CMOs.

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Top sales blogs all sales managers need to follow

PandaDoc

Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales. Adaptive Business Blog.

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

Some firms extend their leadership and management programmes and coaching training opportunities to M&BD people. It recently launched awards for business services staff. Most firms will have regular strategy and training away days where the entire M&BD team come together to learn together.

Marketing 130
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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Is the B2B Sales Funnel relevant anymore?

B2B 52
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18 Networks All Entrepreneurs Should Consider Joining

Hubspot Sales

For over two years, I worked for a thought leadership startup that helped entrepreneurs running multi-million dollar companies build their brands. As an entrepreneur, the strength and soundness of your network can make or break your business. A founder, co-founder, owner, or co-owner of a business? Are you under 45 years old?

Investors 132
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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Your Revenue Roadmap: Driving Your Sales Strategy with Compensation. My tour guide, Cliff, was a driver sales rep for a major brewing company. In addition to being a driver sales rep, Cliff had become a bit of a marketer, too, since the company had changed his objectives a short time ago.