Strategic Account Management Association
AUGUST 6, 2021
“In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. Executive Sponsorship: Maps key customer stakeholders to executives and experts inside Aramex. Communication is critical.
Account Manager Tips
MARCH 23, 2021
You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.
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KAM With Passion
FEBRUARY 22, 2021
Account Management (AM) is the set of methods, processes and practices used to manage the business relationship and operations with all customers. What exactly is covered by AM depends on the nature of the business and how the company wants to deliver the customer experience. A much higher customer orientation.
Arpedio
JUNE 1, 2023
This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. Our customers are changing even faster.
The Congruity Group
APRIL 20, 2023
Having an awareness of this will help you see three different levels at which your team is listening to customers and trying to address challenges. We’ve been warned repeatedly about how siloed analysis and action between departments can lead to poor customer experiences, higher operational costs and failure to execute coordinated efforts.
CoSell
MAY 27, 2021
Often, you need to dive deep into the data, and at the same time, communicate with your heart. Create: Customer experience and customer value is always the outcome. By recognizing the person beyond the label, you can support true co-creation. It’s a fine art and science. This is not the easiest thing, is it?
Arpedio
MARCH 7, 2022
ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways.
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