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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Kickstarting your customer experience program

Zendesk

If you’re not yet focusing on the customer experience with your organization, it’s time to get started and kick it into high gear. Customer expectations are higher than ever and evolving. But first, what is a customer experience program? Customer experience work is not. It’s a journey.

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Enhancing Customer Experience Through Help Desk

Apptivo

Proven Ways to enhance customer experience through Help desk software. Provide great customer service experiences with Apptivo Help desk software. Exceptional customer experiences are the only sustainable platform for competitive differentiation.” – Kerry Bodine. Create Omni channel experiences.

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Intelligent customer experience (ICX): A guide for 2024

Zendesk

What is intelligent customer experience? Intelligent customer experience (ICX) is how a business uses artificial intelligence (AI), automation, and data to provide personalized and proactive experiences. More in this guide: Why are intelligent customer experiences important?

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6 ways to improve the customer experience with CRM

Insightly

Often the answer is to provide a better customer experience than your competitors. One of the most powerful tools at your disposal for improving customer experience is a CRM, or customer relationship management, system. In contrast, CRM is a software tool that helps businesses manage these interactions.

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Inflation and the Rising Expectations in Customer Experience

Freshworks

With both consumers and businesses facing record inflation, we wanted to know how rising costs are affecting customer experiences. consumer sentiment, we surveyed 2,000 Americans about their expectations and priorities when it comes to customer service. To understand U.S. Here’s what we found. . High Expectations, Low Patience.

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Best Help Desk Software: Focus on customer experience 

Insightly

As customer retention/expansion is beginning to eclipse acquisition as the key metric for growth in many businesses, it’s more important than ever to provide exceptional customer experiences. A big area of the customer experience is what happens when something goes wrong.