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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Is the Hybrid Work Model the Future of Remote Work?

ACT

Plus, remote workers often have a hard time unplugging from work at the end of their workday. It can take a toll on their work-life balance and result in burnout. Wouldn’t it be great if you could continue to harness the productivity wins of remote work without affecting employee engagement ? The best part?

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Head of Remote Work: A New Role for a New Workforce

Showpad

The “Head of Remote Work” job spec is still being fleshed out company by company, with few organizations following the same parameters or descriptions. There’s been a massive shift to a remote workforce that will likely endure and accelerate over time. What is a Head of Remote Work? Part technologist.

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Get Uncomfortable: Relationship Advice From A B2B Customer Experience Company

Deep Insight

Get Uncomfortable: Relationship Advice From A B2B Customer Experience Company. The phrase, “Get closer than ever to your customers” is famously attributed to Steve Jobs. The benefits of being close to your customers are enormous, yet why do so many B2B companies struggle to do it? October 21, 2022. Shane O Regan.

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How tech scale-ups can improve customer experience using data

Zendesk

To provide the best customer support at any phase in your customer’s lifecycle, your teams need access to contact and company data—and every team must have access to the same information. So, how can integrations between your support platform and tools like your CRM improve the customer experience?

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How to Retain Customers In A Remote Selling Environment

Hubspot Sales

2020 introduced a major shift in workplace conditions and priorities, favoring remote work. In sales, the transition to remote selling might be relatively challenging for salespeople used to engaging and selling in-person. With democratized access to tools and technologies, communicating remotely is easier than ever.

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Revealed: How Conversation AI and ChatGPT Solve Remote Work Challenges for Marketing Teams

SmartKarrot

Introduction: The Rise of Remote Work in the Marketing Industry The marketing industry has seen a significant change in the way work is done in recent years, with the rise of remote work, also known as working from home or telecommuting. What are the Key Challenges of Remote Work for Marketing Teams?