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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 130
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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

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How Can a CRM Benefit Your Marketing Team?

Insightly

Could adding one more to the mix really make a difference? Having a single source of truth eliminates data silos, reduces the risk of errors, and promotes consistency in customer interactions, which ultimately fosters better decision-making and alignment across departments.

CRM 52
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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

The CRM serves as the central hub for all customer-related information, acting as a repository for contact details, communication history, sales opportunities, and more. As the day progresses, the CRM facilitates communication and collaboration within the sales team.

CRM 52
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Customer Journey Mapping

Flevy

These detailed profiles help businesses understand and anticipate the behaviors, needs, and motivations of their customers, which in turn facilitates a more targeted and effective customer journey. This helps in understanding the day-to-day activities that might influence purchasing decisions.

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CRM For Business Development

Insightly

Furthermore, it can streamline operations by automating mundane tasks and providing comprehensive data analysis that empowers informed decision-making. Using a CRM for Business Development One significant advantage of using CRM for business development is its capacity to track communication history with prospects effectively.

CRM 52