Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Arpedio

APRIL 29, 2024

BANT stands for Budget, Authority, Need, and Timeline, and it provides a structured approach to qualifying leads and prioritizing prospects. By addressing these four key components, you can gain valuable insights into a prospect’s readiness and likelihood of making a purchase. The second component is Authority.

Decision-making 52

Decision-making Prioritization Value Selling Value Proposition 52

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. Incidentally since many, if not most, do not make the purchase, the representation takes the shape of a Funnel.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Hubspot Sales

MAY 7, 2024

That simple fact makes emotional resilience a cardinal competency to master as an entrepreneur. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. Your competency and competencies can also make or break broader organizational performance.

Interpersonal Skills 89

Interpersonal Skills Decision-making eCommerce Prioritization 89

Hubspot Sales

OCTOBER 28, 2020

To keep their businesses growing and operating, sales leaders must be able to address the factors preventing them from reaching their revenue targets in today’s market. Continue reading to learn what sales leaders should prioritize in 2021. Sales Leader Priorities for 2021. Transparency and involvement from company leadership.

Prioritization 103

Prioritization Leadership Sales Sales Leadership 103

Insightly

MARCH 11, 2024

We’ll start with the obvious ones – the go-to-market teams , and then move into others who you may not think can benefit from CRM, but surely can. The CRM serves as the central hub for all customer-related information, acting as a repository for contact details, communication history, sales opportunities, and more.

CRM 52

CRM Organization Decision-making Facilitation 52

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Invest in buyer persona and market research. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Importance of a Well-Crafted GTM Strategy The importance of a well-crafted GTM strategy cannot be overstated.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Arpedio

APRIL 11, 2024

The adoption of AI in sales is paramount due to its profound impact on enhancing productivity, improving decision-making, and driving revenue growth. By harnessing AI capabilities, sales teams can make data-driven decisions, prioritize leads effectively, and deliver tailored experiences that resonate with prospects and customers.

Artificial Intelligence 52

Artificial Intelligence Prioritization Sales Innovation 52

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). At another point, decision remorse may be setting in. Most would agree.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Sales Gravy

MAY 3, 2023

You'll learn how to succeed in volatile economic times by effectively handling decision deferment objections and conducting thorough research during the discovery phase of the sales process. Conducting effective, deep discovery and handling buying decision deferment objections will give salespeople a competitive edge in any economic climate.

Emotional Intelligence 88

Emotional Intelligence Artificial Intelligence Decision-making Sales 88

Brooks Group

JANUARY 2, 2024

What makes successful salespeople isn’t just inherent abilities—it’s also their skill set. Let’s dive into the capabilities that make a salesperson truly exceptional and how to develop these qualities in your sales team. By making the unknowns known, they instill confidence in the customer’s mind.

Sales Training 91

Sales Training Decision-making Sales Communication 91

Arpedio

FEBRUARY 26, 2024

With customers becoming increasingly discerning and markets saturated with choices, sales teams are turning to more strategic methods to secure high-value clients and drive sustainable revenue growth. What is Target Account Selling (TAS)?

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

Arpedio

APRIL 30, 2024

Relationship Building: Fostering strong relationships with your clients through regular communication, personalized interactions, and exceptional customer service. Creating a Customer-centric Approach When it comes to account growth strategy, it is essential to prioritize creating a customer-centric approach.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.

Marketing 52

Marketing B2B Client Relationships Organization 52

Hubspot Sales

NOVEMBER 22, 2023

In that survey, most sales professionals rated CRMs as effective tools, while 78% also noted that they enhance sales and marketing alignment. Ultimately, to achieve consistent growth and stay ahead of the competition, businesses must streamline their sales operations, focus on nurturing customer relationships , and make data-driven decisions.

CRM 99

CRM Decision-making Sales B2C 99

CoSell

JANUARY 14, 2021

Yet, it is up to us to lead—and to do this, it helps to learn what other sales and marketing leaders are discovering for virtual success. They look at the best practices of European sales and marketing leaders in responding to the current requirements to work virtually. That’s why this article from McKinsey is so insightful.

Marketing 80

Marketing Virtual Selling Sales Prioritization 80

Strategic Communications

APRIL 17, 2024

Pontiac, for instance, was unable to carve out a distinct identity within the crowded automotive market, leading to its eventual discontinuation by General Motors. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Arpedio

APRIL 15, 2024

Enhanced Decision-Making : AI algorithms process vast amounts of data quickly and accurately, enabling sales leaders to make informed decisions based on data-driven insights. Predictive Analytics : AI-powered predictive models forecast sales outcomes, identify potential leads, and prioritize opportunities.

Artificial Intelligence 52

Artificial Intelligence Decision-making Innovation Prioritization 52

Whetstone

APRIL 5, 2024

As we navigate the current economic landscape marked by high inflation, market volatility, and recession fears, businesses and their customers are facing a heightened sense of uncertainty. Trust becomes a critical factor in their decision-making process. 2024 looks like it will be a year of volatility. Don’t rely on email.

Account Management 52

Account Management Decision-making Construction Stakeholders 52

Insightly

MARCH 25, 2024

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. CRM software allows organizations to centralize and organize customer data, like contact information, communication and purchase history, miscellaneous preferences, and more.

CRM 52

CRM Management Prioritization Communication 52

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. An SCV aggregates data from multiple sources, such as marketing platforms, sales interactions, support tickets, and more. That’s where a single customer view, or SCV, comes in.

Government 77

Government CRM Decision-making Customer Experience 77

Arpedio

FEBRUARY 14, 2024

In this article, we will dive into the essential elements and strategies that make up successful strategic account planning. This focused approach allows organizations to align sales and marketing efforts , foster effective communication and relationship building , and proactively manage key accounts for sustainable growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

In this article, we will dive into the essential elements and strategies that make up successful strategic account planning. This focused approach allows organizations to align sales and marketing efforts , foster effective communication and relationship building , and proactively manage key accounts for sustainable growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

DECEMBER 20, 2023

By prioritizing SQLs, you can increase conversion rates and revenue growth. The criteria for qualifying leads as SQLs can vary but typically includes factors such as their level of engagement, budget, and timeline for making a purchase. By focusing on SQLs, you can prioritize your efforts and accelerate the sales process.

Sales 52

Sales Prioritization Decision-making Communication 52

Flevy

MARCH 17, 2024

It involves transforming ideas and market needs into products that can compete effectively in the marketplace. In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning.

Management 52

Management Digital Transformation Innovation Prioritization 52

Arpedio

MARCH 13, 2024

In the ever-evolving landscape of sales and marketing, one term that has been gaining significant traction is “product-led sales.” By offering a compelling product experience, businesses can attract prospects, demonstrate value, and facilitate self-service purchasing decisions without the need for extensive sales efforts.

Acquisition 52

Acquisition Prioritization Onboarding Sales 52

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. That’s hyperbole and humor, to make a point, but it’s not far from the truth.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Insightly

JANUARY 19, 2022

Integrations add functionality to CRMs and build a reliable source of truth you can count on to make decisions across your entire organization by connecting every single application you use to run your business. It improves how you communicate with customers, delivering more value from every interaction. Human resources.

CRM 104

CRM Prioritization Decision-making Onboarding 104

SuperOffice

FEBRUARY 28, 2021

Forget everything you know about marketing. They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. 93% of people say online reviews impact their buying decisions. 93% of people say online reviews impact their buying decisions.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

Arpedio

MARCH 5, 2024

It involves a strategic blend of communication, problem-solving, and customization to ensure both client satisfaction and organizational prosperity. By focusing on nurturing existing accounts alongside acquiring new ones, businesses can establish a foundation of trust and loyalty that sets them apart in a competitive market landscape.

Account Management 52

Account Management Management Client Relationships Prioritization 52

AchieveIt

MARCH 15, 2024

What’s often overlooked, however, is the fact that an organization’s success rests heavily on its ability to implement decisions and execute processes efficiently, effectively, and consistently. Communicating with Clarity and Passion Effective communication is crucial to connect strategic plans with their execution.

Decision-making 52

Decision-making Stakeholders Prioritization Communication 52

Arpedio

JANUARY 3, 2024

Generating leads is a crucial part of any marketing strategy, but not all leads are equal. Identifying and prioritizing high-quality leads can significantly impact your conversion rates and bottom line. Implementing best practices for lead scoring and lead qualification can improve the efficiency of your overall marketing process.

Prioritization 52

Prioritization Decision-making Marketing Media 52

Arpedio

MARCH 20, 2024

However, this process can be complex, requiring a deep understanding of the market, customer personas, and business objectives. Leveraging data analytics, predictive modeling, and market segmentation techniques can help pinpoint accounts with the highest potential for revenue growth and long-term value.

Government 52

Government Innovation Prioritization Facilitation 52

Arpedio

FEBRUARY 27, 2024

At its core, it prioritizes building meaningful connections and fostering trust with customers. Rather than viewing each interaction as a one-off opportunity to make a sale, relationship selling emphasizes the importance of understanding customers’ needs, preferences, and pain points on a deeper level.

Prioritization 52

Prioritization Communication Software Software 52