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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

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CRM Lead Management Tips

Insightly

CRM software allows organizations to centralize and organize customer data, like contact information, communication and purchase history, miscellaneous preferences, and more. Consider your CRM a hub for managing customer relationships, facilitating communication, and driving sales growth. Why is Lead Management Important?

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Target Account Selling Demystified

Arpedio

Target Account Selling (TAS) is a strategic sales methodology that prioritizes the identification, engagement, and cultivation of relationships with specific high-value target accounts. What is Target Account Selling (TAS)?

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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

The CRM serves as the central hub for all customer-related information, acting as a repository for contact details, communication history, sales opportunities, and more. To begin their day, sales representatives log into the CRM platform, where they can immediately access their task list and prioritize their activities.

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Account Growth Strategy: What it is and How to Use it

Arpedio

Relationship Building: Fostering strong relationships with your clients through regular communication, personalized interactions, and exceptional customer service. Creating a Customer-centric Approach When it comes to account growth strategy, it is essential to prioritize creating a customer-centric approach.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It’s about being present and engaging across various platforms and touchpoints.

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The Art of Relationship Selling: Building Bridges for Sustainable Success

Arpedio

At its core, it prioritizes building meaningful connections and fostering trust with customers. Rather than viewing each interaction as a one-off opportunity to make a sale, relationship selling emphasizes the importance of understanding customers’ needs, preferences, and pain points on a deeper level.