Customer Think

JULY 28, 2021

The pandemic has intensified the shift away from in-person communication and increased the pressure on digital touchpoints. With many face-to-face settings closed and longer wait times in call centers, customers have turned in their droves to websites and other digital channels when they needed to interact with organizations.

Communication 85

Communication Digitalization Organization Marketing 85

Revenue Storm

AUGUST 10, 2021

Almost every technology company and salesperson on the planet is selling some form of Digital Transformation today. The sad truth is everybody selling Digital Transformation sounds the same. We sound like Dr. Evil in the Austin Powers’ films, “Want to buy some —- wait for it… Digital Transformation!?”.

Digital Transformation 78

Digital Transformation Digitalization Procurement Construction 78

Strategic Communications

SEPTEMBER 16, 2021

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?

Communication 97

Communication Prioritization Digitalization Publishing 97

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Hubspot Sales

OCTOBER 11, 2021

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

Digitalization 117

Digitalization Media Digital Transformation Insurance 117

Hubspot Sales

AUGUST 24, 2020

While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. But what, exactly, does "digital sales" entail? But what, exactly, does "digital sales" entail?

Digitalization 129

Digitalization Media Sales Digital Transformation 129

DemandFarm

AUGUST 11, 2023

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. In the current digital landscape, we are overwhelmed with information and advertising. about the key principles and strategies behind account-based marketing in a digital age.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

DemandFarm

APRIL 21, 2023

Large organizations rely on technology to streamline their processes and improve their efficiency – and are constantly looking for tools that can help them in this regard. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Strategic Communications

JULY 19, 2022

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. Don’t Just Communicate—Communicate Strategically!

Communication 52

Communication Publishing Digitalization Organization 52

Strategic Communications

OCTOBER 5, 2021

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. My first task was to create an internal communication plan for the organization.

Communication 52

Communication Healthcare Digitalization Facilitation 52

DemandFarm

JUNE 9, 2023

Change Management Guide for Digital Transformation in Account Management Digital Key Account Management Transformation for Sales Success – Learn how to seamlessly implement and adopt digital account management software & tools across your organization.

Account Management 52

Account Management Digitalization Software Software 52

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. ” The actual “brand” of an organization will emerge from interactive market discussions between consumers. Visit YouTube Channel.

Organization 84

Organization Media Digitalization Internet 84

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. However, adopting Digital solutions for your Key Account Management process comes with its set of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Planview

AUGUST 16, 2022

A connected services organization is one in which systems, data, work, people, and customers are integrated and aligned, in order to establish a critical link in the organizational chain that joins customer and solution value. Optimized Resource Management. Enhanced Customer Experiences. Improved Revenue.

Organization 52

Organization Digital Transformation Profitability Customer Experience 52

Strategic Communications

MAY 13, 2022

The white paper needed to include: a focus on the new national campaign theme, a focus on the new local campaign theme, a focus on the areas served, a focus on the organization’s new direction for the coming year, a focus on…OK, hopefully, you get the point. Direct Mail in the Digital Age. It’s tough to focus.

Communication 52

Communication Marketing Publishing Digitalization 52

Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? In the “old days,” organizations would sit back and hope the story would go away.

Communication 59

Communication Media Publishing B2B 59

DemandFarm

MAY 25, 2023

Scenario 3: Before: Brendon is trying to find the best contact within an important clients organization. For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Strategic Communications

SEPTEMBER 3, 2021

There’s a big difference between writing headlines in the digital realm and writing them for traditional print media, like brochures. That’s something that can be difficult to “give up” when in the digital world. With that in mind, here are some tips for generating great headlines. We can help you with that.).

Digitalization 83

Digitalization Marketing Media Communication 83

Planview

JANUARY 20, 2022

When KPMG asked CEOs how the COVID-19 pandemic impacted their digital transformation plans, 74 percent said it accelerated the digitization of operations and the creation of a next-generation operating model by months, if not years. What are the barriers to rapid digital transformation? Read on to learn. Outdated data.

Digital Transformation 64

Digital Transformation Digitalization Innovation Decision-making 64

Planview

AUGUST 22, 2022

Economic stimulus efforts, a global pandemic, global tensions and geopolitical issues, societal unrest – all of those events have altered how organizations bring their products, goods, and services to market. Direct digital transformation investment is expected to grow at a compound annual growth rate (CAGR) of 18% from 2020 to 2023.

Organization 52

Organization Digital Transformation Digitalization Communication 52

DemandFarm

MAY 22, 2023

While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. By understanding their similarities and differences, organizations are better able to allocate resources and responsibilities. Improved collaboration Sales Managers: Streamlining coordination with digital platforms.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Showpad

NOVEMBER 16, 2021

In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . For us, our push to go more green really initiated our digital transformation. I oversee global marketing for all of our business.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. ” The actual “brand” of an organization will emerge from interactive market discussions between consumers. Visit YouTube Channel.

Organization 59

Organization Media Digitalization Internet 59

Upland

MAY 4, 2023

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. It is seen to take time, energy, and focus away from other opportunities.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Revegy

MARCH 10, 2020

Dale Mitchell, Head of Americas Sales Operations, Sales Enablement, & Digital Transformation, enables the Fujitsu salesforce to win more deals by providing them with effective and efficient support, processes, and tools. Dale was assertive and persistent in communicating value throughout his organization.

Digital Transformation 52

Digital Transformation Digitalization Stakeholders Leadership 52

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. ” The actual “brand” of an organization will emerge from interactive market discussions between consumers. Visit YouTube Channel.

Organization 52

Organization Media Digitalization Internet 52

Excelerate

OCTOBER 11, 2020

For many of you reading this post, it is quite possible you have already handed someone your digital keys. Protecting the keys to your digital kingdom is becoming more reliant upon biometric identification, multi-factor authentication (MFA), expanded virtual desktop infrastructure (VDI), and enhanced VPN solutions. So What Can You Do?

Digitalization 98

Digitalization Banking Government Internet 98

Showpad

JULY 13, 2021

One of the core capabilities required for modern selling is communicating with buyers on their terms. And to measure its effectiveness, this communication needs to be based on compelling and verifiable methods of true buyer engagement. A quick overview of the most exciting new features of the June release. Showpad’s June release.

Digitalization 52

Digitalization Stakeholders Communication Meetings 52

Strategic Communications

APRIL 3, 2024

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. In my former role, even absent these guidelines, I would have worked hard to keep our providers from independently using social media to communicate with patients. Individual people.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Assess organization culture(s) related to the change. Assess communication needs, communication channels and ability to deliver key messages.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Luminas Strategy

MAY 15, 2024

In today’s digitally-driven marketplace the pathway to delivering differential value to your customers requires more than just an exceptional digital experience. All organizations – B2B and B2C – are being challenged to forge more meaningful connections across a variety of touchpoints.

Customer Experience 52

Customer Experience B2C Digitalization Stakeholders 52

Strategic Communications

MAY 29, 2024

It may seen somewhat counter-intuitive, but I think the answer is organizing (e.g. ” After all, shouldn’t online engagement be about spontaneity and organic communication? Well, I’m coming to believe that online engagement should perhaps only appear to be spontaneous and organic.

Media 52

Media e-Learning Communication B2B 52

Flevy

MARCH 26, 2024

For consulting firms, these frameworks are part of the bread and butter that enable them to consistently deliver value to client organizations across industries and geographies. The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated.

Customer Experience 52

Customer Experience Digitalization Digital Transformation Organization 52

Flevy

APRIL 25, 2024

In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. This highlighted the universal effectiveness of images and metaphors in communication.

Construction 52

Construction Digital Transformation Communication Decision-making 52