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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Chaos to Coordination: The Basics of Marketing Orchestration

Sales Outcomes

S ample of Ad-Hoc Marketing Execution: The sales team decides to target accounts in an underpenetrated and lucrative segment in the finance sector. They plan on attending a finance-related conference and conducting 1:1 outreach via LinkedIn.

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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. A guest speaker is usually invited.

Meetings 130
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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Key Account Planning: Outlines a standardized methodology and template for key account planning, which has enabled the team to use account plans as a communication vehicle for internal and customer-facing purposes. Communication is critical. We also introduced a series of new processes that are currently building to maturity.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

This enables one to “see” the state of the company’s finances. The first communicates what a company wants to communicate, the second communicates what the company must communicate. Most of the well-known multination- als are required to file a 10-K. 5 The difference between the annual report and the 10-K?

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Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

For complex projects we must collaborate with those in other functional specialisms such as finance, technology, people and innovation. Delegates represented a variety of roles – many were MBD generalists covering a range of activities (planning, marketing communications, client listening, account management, campaigns, pitches etc).

Marketing 130
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22 tips on being a persuasive writer in professional services

Red Star Kim

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Stories were the original form of communication – before writing existed. Show them with evidence.