Remove Communication Remove Finance Remove Presentation Remove Value Proposition
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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. No pressure, but it's something I always have in the back of my mind when I present to senior executives.

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Initial Value Propositions Made Easy

Sales Outcomes

An initial value proposition enables salespeople to effectively communicate the value (business case) of a potential solution in a manner that accelerates the sales cycle. After introducing the initial value propositions, the Zoom meeting was silent for several minutes. How did you calculate that?

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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Information Overload With multiple decision makers involved, there are many details, schedules, and materials to manage and communicate.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Presentation skills – TED Talks Chris Anderson book review (kimtasso.com). How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. And memorable.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

You have had a successful meeting if: You have presented the CXO with new (and relevant) information that provides them with value You have received information from the executive that illustrates not only a plan of action but continued access to the executive You have to do something for the CXO and the CXO has to do something for you.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Communication improves, friction reduces, and consistency increases across products, prices, processes and locations. Value proposition. Create a differentiated value proposition for key accounts. Key account management needs the help of finance, legal, IT and others to reach their goals. Burnett, K.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). In professional services there is only Accenture at 31 (which has grown 15%).