Strategic Communications

MAY 9, 2023

.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. Kathy Bennett is CEO and founder of Bennett Packaging , a company with a focus on the physical.

Communication 52

Communication Marketing Advertising B2C 52

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

NOVEMBER 13, 2023

EQ covers a lot of the important abilities people need to support good communications and relationships. 67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not. This suggests that marketing, business development and social media strategies should be reviewed. kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

OCTOBER 18, 2022

It focuses on people, purpose, collaboration and innovation. She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. She is considered one of the most influential HR speakers.

Organization 130

Organization Innovation Leadership Management 130

Oratium

OCTOBER 16, 2018

Shout out to my former colleague who was fond of “helping clients catalyze transformative paradigm shifts and disruptive innovations across the enterprise.” And to quantify it, Grant Thornton launched a Jargon Index earlier this year to measure trending buzzwords in the news, social media, and Fortune 500 websites. He knows who he is.

Communication 40

Communication Innovation Media Marketing 40

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

NOVEMBER 9, 2023

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. The campaign, known as Nutella Unica, demonstrated how AI can be used for innovative design in marketing campaigns in a unique way that engaged consumers and created buzz.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Red Star Kim

JUNE 27, 2023

Achieve early sense-checking and promote bold and innovative thinking. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

JANUARY 16, 2023

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. Spend focused on BD technology, social media/web site and thought leadership. Social media and web site.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

QYMATIX

DECEMBER 6, 2023

. – Andreas Steinle from Zukunftsinstitut GmbH is constantly researching (digital) future trends and his presentation gave an exciting insight and encouraged innovation. – Anja Polzer from Social Media King GmbH focused on a modern and structured social media strategy.

Artificial Intelligence 40

Artificial Intelligence Sales Analytics B2B Innovation 40

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

Management 113

Management Co-Creation Communication Leadership 113

SuperOffice

JULY 5, 2022

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Now you know who you want to communicate with, the next step is to execute on a marketing strategy that’s relevant to them. Communicate in the right B2B marketing channels.

B2B 129

B2B Marketing Acquisition Media 129

Red Star Kim

DECEMBER 12, 2023

For complex projects we must collaborate with those in other functional specialisms such as finance, technology, people and innovation. Delegates represented a variety of roles – many were MBD generalists covering a range of activities (planning, marketing communications, client listening, account management, campaigns, pitches etc).

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.

Management 130

Management Co-Creation Publishing Leadership 130

CMOE

NOVEMBER 2, 2023

As the modern workplace continues to evolve with a rich diversity of generations, embracing flexible leadership across these age groups is crucial for fostering collaboration, driving innovation, and achieving sustainable success in today’s dynamic business landscape.

Leadership 59

Leadership Communication Innovation Media 59

Hubspot Sales

NOVEMBER 14, 2023

As James Mensforth , Sales Director UKI at Aircall , told me, "As a sales leader, I use AI to get a better sense of how my team is performing, how we can improve our metrics, and even how to freshen up our sales scripts and prospect communications. It’s been a game changer in how my team operates on a day-to-day basis."

Energy and Utilities 96

Energy and Utilities Media Sales Publishing 96

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference. a partner”.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Arpedio

FEBRUARY 26, 2024

If you find yourself in a competitive business landscape, then you probably also know that sales teams are constantly on the lookout for innovative strategies to enhance their effectiveness and drive revenue growth. Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience.

Advertising 52

Advertising Sales CRM Media 52

ACT

APRIL 22, 2024

Conduct online surveys, social media polls, and customer interviews to dig deeper into their changing expectations and needs. It could be as simple as staying connected with existing customers via email and social media. with its integrated marketing automation features, can come in handy for streamlining communication with customers.

Supply Chain 52

Supply Chain Small Business Investors Sales 52

Arpedio

FEBRUARY 19, 2024

In today’s fast-paced and competitive business environment, staying ahead of the curve requires embracing innovative technologies that enhance efficiency, productivity, and customer engagement. One such technology that has revolutionized sales practices is Artificial Intelligence (AI).

Artificial Intelligence 52

Artificial Intelligence Sales Government Decision-making 52

Hubspot Sales

OCTOBER 11, 2021

And if you're tech-savvy with an understanding of the ins and outs of SEO, user-friendly design, social media, and other key virtual practices, you might consider pursuing a side hustle or full-time gig in the field. Many have a degree in marketing, business, or communications. How to Get Into Digital Consulting.

Digitalization 116

Digitalization Media Digital Transformation Insurance 116

Arpedio

AUGUST 4, 2021

Your main responsibility will be to create content and designs for our social media accounts, but you will also be asked to help create content and designs for emails, blogs, case studies, website landing pages, and video – in short you’ll plunge into a bit of everything: content, design, and video! Responsibilities. Requirements.

B2B 52

B2B Media Account Management Stakeholders 52

Zendesk

JANUARY 30, 2024

They are consistently updated to incorporate the latest products and innovations from Zendesk, ensuring your teams are well-prepared for success. It may seem obvious, but it’s always good to emphasize the importance of maintaining a consistent and engaging presence on your social media platforms and other communication channels.

Value Proposition 52

Value Proposition Media Digitalization Innovation 52

Red Star Kim

DECEMBER 14, 2022

Technology and Innovation. This included an analysis of the best performing content supported by evidence of media relations exposure data, web site/blog statistics, social media metrics as well as engagement and subscriber insights. Creative communication in “difficult” situations. The key themes were: Present.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Insightly

APRIL 29, 2024

This collaboration leads to better coordination, improved communication, and a more holistic approach to customer relationship management. Marketing teams can leverage Insightly CRM to work more efficiently and innovatively in their marketing strategies.

CRM 52

CRM Marketing Decision-making Facilitation 52

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. What’s personalisation?

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Arpedio

NOVEMBER 16, 2021

The position requires excellent communication skills, attention to detail, and a focus on execution. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Event and Project Management Assistant - Marketing (Student Position)?. ? Back to careers.

Marketing 52

Marketing Management Logistics B2B 52

Arpedio

APRIL 30, 2024

Relationship Building: Fostering strong relationships with your clients through regular communication, personalized interactions, and exceptional customer service. This can include personalized recommendations, tailored communication, and exclusive offers. This, in turn, strengthens customer relationships and drives growth.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

PandaDoc

APRIL 3, 2023

In fact, combining innovative sales training techniques with a document workflow solution like PandaDoc could streamline processes massively. Improve team communication skills Sales teams and managers can develop and learn from great sales training and improve everyone’s ability to think on their feet and improve decision-making skills.

Sales Training 98

Sales Training Management e-Learning Construction 98

Account Manager Tips

AUGUST 4, 2022

Todd Caponi, author of The Transparency Sale , brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. Leverage Social Media. Why this book?

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Strategic Communications

JUNE 8, 2021

Are you aware of emerging or existing innovations that may make your company, or its products and services, obsolete? And, conversely, it’s not a bad time to think about ways that you might drive disruptive innovation in your industry. 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure.

Innovation 59

Innovation Publishing Communication Marketing 59

Strategic Communications

APRIL 5, 2022

How can you determine whether applicants have both the aptitude and the innovative chops to be a valued member of your team? Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Creativity With a Purpose.

Marketing 52

Marketing Innovation Publishing Digitalization 52