Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 106

Marketing Sales Decision-making Prioritization 106

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 96

Customer Experience Marketing Prioritization Sales 96

Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Farland Group

MAY 10, 2022

Andrew Greenwood is Chief Marketing and Communications Officer for ZS Associates, a management consulting and professional services firm focusing on consulting, software, and technology, providing services for clients in healthcare, private equity, and technology. How do we build the agenda for the next meeting?

Client Relationships 59

Client Relationships Communication Marketing Meetings 59

Hubspot Sales

JUNE 15, 2022

Zoom, Skype, Google Hangouts, and other means of virtual communication were present before the coronavirus pandemic, but they were all underutilized. However, the pandemic forced us to embrace these tools and find new ways of communicating and collaborating through them. Is one better than the other? We won't share our opinion on this.

Communication 87

Communication Meetings Government Organization 87

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Email marketing automation “The day of the newsletter is finished”. It must incorporate trust (i.e.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? He shared his views at a webinar earlier today. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

AchieveIt

MAY 22, 2023

Scenario 2: Your organization communicates the strategic plan to the team. The second example includes a communications plan, but it’s not doing what it’s meant to do — effectively communicate the “why” of your plan and “how” each individual is connected to its success. The same can be said for your internal communications plan.

Communication 52

Communication Government Meetings Organization 52

Arpedio

DECEMBER 19, 2023

They act as the bridge between the client and the company, facilitating communication and problem-solving. Customer relationship management (CRM) systems, data analytics tools, and communication platforms play a vital role in streamlining collaboration between these two functions. Superior together. Enhance forecast accuracy.

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. For example: Internal communication – Why, how and what (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

NOVEMBER 15, 2019

But when I receive an email from a salesperson I’m about to meet, the odds are much better that I’ll open the email and review the content. The Importance of a Pre-Meeting Email. One simple advantage of sending a pre-meeting email is standing out from the competition. How to Write an Email for a Meeting.

Meetings 111

Meetings Logistics CRM Publishing 111

Strategic Communications

JUNE 10, 2021

There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. 8x8w – Communication Best Practice. Synchronous messaging, like town hall meetings, one-on-ones, etc.,

Communication 52

Communication Publishing Media B2B 52

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. The firm’s culture and reward systems are the context for their engagement with marketing and business development. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Account Management Skills

MARCH 6, 2023

I believe it’s pretty game-changing for account managers to help them communicate on a much more deeper level with their clients. Now Poised is an AI powered speech coach that gives you real time and retrospective feedback on your virtual meeting. Soumya is the co-founder and COO at Poised.

Account Management 52

Account Management Communication Management Meetings 52

Brightbridge Consulting

AUGUST 5, 2021

A face-to-face meeting is planned! It makes understanding and communicating value far more difficult – (It was challenging already). focusing on what they have to offer that is unique and ensue communications are timely. The post Meeting up? We are now engaging with middle Management in our UK engineering client.

Meetings 40

Meetings Suppliers Key Account Management Account Planning 40

ClearPoint Strategy

FEBRUARY 11, 2022

‘Hey, are you ready for our meeting?’ ’ This is the dreaded question we hear so many times a day, in a work culture filled with meetings. You want your meeting to be the one that people don’t dread. An Introduction To Strategy Review Meetings. Meeting Preparation. The Meeting.

Meetings 98

Meetings Decision-making Leadership Facilitation 98

Strategic Communications

MARCH 28, 2022

Effective communication is critical in today’s business environment. Here we offer a look at “5 Common Questions About Becoming an Effective Communicator.” A few-second pause is far less distracting than filler words and can help speakers relax and feel more in control of their communication.

Communication 52

Communication Publishing Digitalization Prioritization 52

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Marketing 98

Marketing Sales Media Software 98

Strategic Communications

DECEMBER 9, 2022

Most people think “advertising” when they hear the word marketing. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Marketing is an Organization-wide Undertaking. It isn’t sales.

Advertising 52

Advertising Marketing Shareholders Publishing 52

PandaDoc

AUGUST 18, 2020

Physical events and face-to-face meetings are still on hold in many places around the world and will be for an unspecified length of time. . However, if you want to meet your business goals, it’s essential to adjust and adapt to the new reality. Read on, and I’ll show you how to conduct the perfect virtual pitch meeting.

Meetings 98

Meetings B2B Software Software 98

Red Star Kim

MARCH 4, 2024

a lawyer or accountant) takes line management responsibility for someone in marketing and business development. The fee-earner may not have been trained in marketing and business development. You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ).

Management 147

Management Communication Leadership Digitalization 147

Insightly

MAY 13, 2021

It’s not a secret that having a deep understanding of your customer is crucial for marketing. The more you learn about your customer, the better you can market to them and build lasting customer relationships. . But for us marketers, that’s easier said than done. Why you should align customer success with marketing.

Customer Success 93

Customer Success Marketing Acquisition CRM 93

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. Another valuable AI-powered tool for the MarTech armoury.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Hubspot Sales

MAY 26, 2023

You have to meet them where they are, or put yourself out there to whoever will see and value your services. Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly.

Marketing 86

Marketing Advertising Media Software 86

Sales Outcomes

JANUARY 9, 2023

For marketing and sales leaders, it’s important to set resolutions that will help achieve success in the coming year. Here are two resolutions that can help your organization meet or exceed annual goals: 1. Dig deeper into How to meet or exceed annual goals. Knowing “How” to meet or exceed goals is essential.

Marketing 52

Marketing Sales Meetings Organization 52

Red Star Kim

OCTOBER 16, 2023

10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!) Sidestep the slew of ideas and focus on a few, well-proven approaches to developing more referrals. And co-create a plan. amongst us.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Hubspot Sales

JUNE 11, 2018

Sales Communication Skills. Good communication is crucial to sales success. What Is the Importance of Communication in Sales? You've got to understand how your prospects learn, what they care about, what communication style they prefer, and adapt your strategy accordingly. Pay full attention. Practice active listening.

Communication 111

Communication Sales Value Proposition Stakeholders 111

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. We tried out various tools (e.g.

Management 130

Management Key Account Management Digitalization Communication 130

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81