Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). Integration with marketing. Some fee-earners rely on marketing processes to generate leads and manage the initial stages of lead nurturing.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Know your customer starts with “Marketing connects when it triggers emotional responses in people”.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Arpedio

DECEMBER 19, 2023

They act as the bridge between the client and the company, facilitating communication and problem-solving. Customer relationship management (CRM) systems, data analytics tools, and communication platforms play a vital role in streamlining collaboration between these two functions. Superior together. Enhance forecast accuracy.

Account Management 52

Account Management Communication Management Artificial Intelligence 52

AchieveIt

MAY 22, 2023

Scenario 2: Your organization communicates the strategic plan to the team. The second example includes a communications plan, but it’s not doing what it’s meant to do — effectively communicate the “why” of your plan and “how” each individual is connected to its success. The same can be said for your internal communications plan.

Communication 52

Communication Government Meetings Organization 52

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Red Star Kim

MARCH 4, 2024

a lawyer or accountant) takes line management responsibility for someone in marketing and business development. The fee-earner may not have been trained in marketing and business development. You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ).

Management 147

Management Communication Leadership Digitalization 147

Red Star Kim

JUNE 27, 2023

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. The key themes arising on campaigns, thought leadership and project management – Early engagement, scoping and risk management.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

OCTOBER 13, 2023

Our focus was on the accelerating change in the market, the professions and marketing and the challenge this presents in anticipating future training needs. These are not aligned to professional services marketing. They focus on marketing rather than business development.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Brightbridge Consulting

AUGUST 5, 2021

A face-to-face meeting is planned! It makes understanding and communicating value far more difficult – (It was challenging already). focusing on what they have to offer that is unique and ensue communications are timely. The post Meeting up? We are now engaging with middle Management in our UK engineering client.

Meetings 40

Meetings Suppliers Key Account Management Account Planning 40

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. We tried out various tools (e.g.

Management 130

Management Key Account Management Digitalization Communication 130

Showpad

JUNE 14, 2021

With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitally transformative selling and buying strategies. Previously, a deal’s loose ends were sorted out during in-person meetings where sales reps could fall back on their techniques and experience.

Meetings 59

Meetings B2C Stakeholders B2B 59

Upland

MARCH 29, 2023

Gone were the face to face office meetings and networking at industry events, and in their place were hour-long zoom calls with sellers wearing hoodies. Now, however, things have changed. They must consistently create, measure, and communicate value to the customer. Suddenly, everyone was on the same playing field.

CRM 195

CRM Management Stakeholders Decision-making 195

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. 11% supporting internal communications.

Digitalization 147

Digitalization Media Marketing Communication 147

Hubspot Sales

JUNE 11, 2018

Sales Communication Skills. Good communication is crucial to sales success. What Is the Importance of Communication in Sales? You've got to understand how your prospects learn, what they care about, what communication style they prefer, and adapt your strategy accordingly. Pay full attention. Practice active listening.

Communication 111

Communication Sales Value Proposition Stakeholders 111

Mike Kunkle

AUGUST 30, 2023

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. It’s a classic case of influence without authority.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. They play a crucial role in shaping the customer experience and the overall success of a business in the market. Customer Journey Marketing Customer journey marketing is not just a trendy buzzword.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. They play a crucial role in shaping the customer experience and the overall success of a business in the market. Customer Journey Marketing Customer journey marketing is not just a trendy buzzword.

CRM 52

CRM Marketing Digitalization Advertising 52

Account Manager Tips

NOVEMBER 16, 2022

Use meeting scheduling apps 7. Create recurring milestone meetings 11. So here are some ideas to help you improve the quality and efficiency of your client communications. And tools like Zapier and Power Automate can connect separate applications to automate your communication processes and workflow. Share the load 4.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. We will also share strategies for effective communication , relationship building , and overcoming challenges that may arise in the process.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. We will also share strategies for effective communication , relationship building , and overcoming challenges that may arise in the process.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Account Manager Tips

JUNE 29, 2021

Recognize market trends as well as the strengths and weaknesses of competitors. Close any gaps in your solution, meet all commitments and ensure your client is satisfied. Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. Analyze the competition.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Arpedio

DECEMBER 22, 2023

December 23 What are the essential prerequisites a sales team must meet before a company should consider scaling their sales force? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.

Account Planning 52

Account Planning Stakeholders Account Management Communication 52

Red Star Kim

NOVEMBER 9, 2023

And the differences when the market is stable or changing dynamically. Knowing when to jump on new markets is an important part of competitive strategy. You want to know how your market environment works, its particular shape, rhythm and peculiarities”. IBM and Smart Cities), creating new markets (e.g.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Account Manager Tips

NOVEMBER 19, 2022

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. The good news is senior executives want to meet with you. Marketing KPIs Brand awareness.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Arpedio

FEBRUARY 26, 2024

With customers becoming increasingly discerning and markets saturated with choices, sales teams are turning to more strategic methods to secure high-value clients and drive sustainable revenue growth. It involves in-depth research, personalized outreach, and tailored solutions to address the unique needs and challenges of each target account.

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

ProlifIQ

MARCH 30, 2023

The account planning process includes assessing an account’s business needs, goals, and structure and making sure your product or service delivery and value meet and exceed the expectations of your key accounts. How does the company go to market? What are the main challenges of the business? Who are their competitors?

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Hubspot Sales

OCTOBER 2, 2018

Every industry relies on business meetings to get things done. That’s because even when the meeting is necessary and productive, your team members have about a million other things they need to accomplish. Their to-do lists don’t disappear simply because you scheduled a mandatory meeting. 37% of meetings start late.

Meetings 91

Meetings Digitalization Stakeholders Sales 91

PandaDoc

SEPTEMBER 19, 2023

Your task as a sales manager is to market it. The answer is “by implementing a vertical marketing strategy.” Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. This is known as vertical marketing.

Marketing 52

Marketing Advertising Value Proposition Sales 52

Planview

JANUARY 30, 2024

As organizations rush to capitalize on AI strategies, many of them meet the same challenge they’ve met before – strategic drift. The consequences reach everyone in the company’s orbit, from employees and executives to stakeholders and customers. Wayfaring strategies aren’t uncommon. Strategic drift could cost organizations up to $1.4

Stakeholders 52

Stakeholders Prioritization Government Leadership 52

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

OnStrategyHQ

APRIL 16, 2024

One of the key steps to successful strategy implementation is ensuring your team understands your vision, goals, plan structure, available resources, market conditions, and how they play a pivotal role in the success of your plan. Lack of communication and infrequent reporting schedule. Treating your planning as a special occasion.

Communication 98

Communication Organization Meetings Stakeholders 98

Arpedio

MARCH 6, 2024

By fostering open lines of communication, understanding client needs, and delivering personalized solutions, account managers can strengthen bonds with clients, driving loyalty and long-term engagement. Central to effective account management is the cultivation of strong relationships with clients or customers.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Hubspot Sales

NOVEMBER 22, 2023

In that survey, most sales professionals rated CRMs as effective tools, while 78% also noted that they enhance sales and marketing alignment. Meeting Scheduling: Eliminate the back-and-forth email exchanges by offering prospects the ability to schedule meetings directly from your calendar, reducing friction in the sales process.

CRM 99

CRM Decision-making Sales B2C 99

Arpedio

MARCH 20, 2024

However, this process can be complex, requiring a deep understanding of the market, customer personas, and business objectives. Leveraging data analytics, predictive modeling, and market segmentation techniques can help pinpoint accounts with the highest potential for revenue growth and long-term value.

Government 52

Government Innovation Prioritization Facilitation 52