Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 96

Customer Experience Marketing Prioritization Sales 96

Insightly

MARCH 11, 2024

Let’s explore the different roles in an organization and how CRM looks to each. We’ll start with the obvious ones – the go-to-market teams , and then move into others who you may not think can benefit from CRM, but surely can. As the day progresses, the CRM facilitates communication and collaboration within the sales team.

CRM 52

CRM Organization Decision-making Facilitation 52

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Here are some highlights: Organic search 96% prospects locate your site through Google Search key phrases.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 99

Marketing Sales Decision-making Prioritization 99

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Zendesk

JUNE 1, 2022

The best customer communication strategies arm your team with the tools and knowledge they need to engage with buyers according to their preferred communication methods and channels. Read on to learn more about customer communication, including: What is customer communication? Common customer communication channels.

Communication 98

Communication Artificial Intelligence Media Customer Experience 98

Strategic Communications

SEPTEMBER 16, 2021

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?

Communication 97

Communication Prioritization Digitalization Publishing 97

AchieveIt

MAY 22, 2023

Here are a couple of scenarios you’re likely to be familiar with: Scenario 1: Your organization is full of people who do their jobs, but they don’t really understand why they’re doing it. Scenario 2: Your organization communicates the strategic plan to the team. The same can be said for your internal communications plan.

Communication 52

Communication Government Meetings Organization 52

Arpedio

DECEMBER 19, 2023

While these two functions have distinct roles, they share a symbiotic relationship that can greatly benefit the organization and its clients. They act as the bridge between the client and the company, facilitating communication and problem-solving. Check out ARPEDIO’s Account Management solution here.

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Strategic Communications

JULY 19, 2022

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. Conversely, a majority of the group had external, or marketing plans in place.

Communication 52

Communication Publishing Digitalization Organization 52

Strategic Communications

OCTOBER 5, 2021

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. My first task was to create an internal communication plan for the organization.

Communication 52

Communication Healthcare Digitalization Facilitation 52

Red Star Kim

OCTOBER 18, 2022

So here’s a book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic. Organizations today are surfing on the edge of chaos”. Organic growth based on expertise (allow groups and communities of interest to form and the self-selection of leaders).

Organization 130

Organization Innovation Leadership Management 130

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Farland Group

MAY 10, 2022

Andrew Greenwood is Chief Marketing and Communications Officer for ZS Associates, a management consulting and professional services firm focusing on consulting, software, and technology, providing services for clients in healthcare, private equity, and technology. Q: Tell me more about your partnership with Farland Group.

Client Relationships 59

Client Relationships Communication Marketing Meetings 59

Sales Outcomes

MARCH 4, 2024

Business leaders expect their sales and marketing organizations to effectively execute the critical motions for the success of the go-to-market plan. However, the reality is that there are often blind spots where execution matters most – at the front line, where sales, marketing, and pre-sales teams work together.

B2B 52

B2B Marketing CRM Sales Environment 52

Sales Outcomes

JANUARY 15, 2024

Several organizations we speak with express a desire for better sales and marketing alignment. ” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market execution suffers. The secret to marketing success lies in the tight integration of marketing and sales efforts.

Marketing 52

Marketing Finance Stakeholders Prioritization 52

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. We call this viral marketing or word of mouth. The best marketing that has ever been or will be done is word of mouth. It gives the brand a human face.

Organization 84

Organization Media Digitalization Internet 84

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Strategic Communications

JUNE 10, 2021

There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. 8x8w – Communication Best Practice. Synchronous messaging, like town hall meetings, one-on-ones, etc.,

Communication 52

Communication Publishing Media B2B 52

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. These solutions can be combined with other Sales and Marketing systems, e.g. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts. Account Intelligence. Account-based Advertising.

Marketing 109

Marketing Account Management Facilitation CRM 109

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Know your customer starts with “Marketing connects when it triggers emotional responses in people”.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? In the “old days,” organizations would sit back and hope the story would go away.

Communication 59

Communication Media Publishing B2B 59

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Communicate in the right channel. Communicate with both groups.

B2B 129

B2B Marketing Acquisition Media 129

Engage Selling

JANUARY 15, 2021

Is your sales team in touch with your organization? That is, do members of your sales team stay updated on new developments in the rest of your organization? Are they aligned with what the marketing teams are telling prospects? Do … Read More » The post Your Sales Team: In Touch With Your Organization?

Organization 91

Organization Sales Marketing Communication 91

Strategic Communications

DECEMBER 11, 2023

A high percentage of employees today want to work for an organization that gives back to the community. That’s a combination that companies can leverage to reinforce their brands and positively augment and impact their marketing efforts. Bank of America funds workforce education and community development. Flexibility.

Marketing 52

Marketing Banking Communication B2B 52

Strategic Communications

JULY 27, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. ” That represents a great deal of potential to get more bang for their marketing bucks.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Hubspot Sales

JUNE 15, 2022

Zoom, Skype, Google Hangouts, and other means of virtual communication were present before the coronavirus pandemic, but they were all underutilized. However, the pandemic forced us to embrace these tools and find new ways of communicating and collaborating through them. Is one better than the other? We won't share our opinion on this.

Communication 78

Communication Meetings Government Organization 78

OnStrategyHQ

MAY 17, 2023

Core Values: Outlining the behaviors and values you expect from your team and organization. Definition The mission statement describes an organization’s purpose or reason for existing. Outcome A short, concise, concrete statement that clearly defines the scope of the organization. Output: Phrases to use in a mission statement.

Organization 40

Organization Brainstorming Leadership Innovation 40

Nutshell

APRIL 5, 2021

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain. 1: A typical digital marketer’s brain.

Digitalization 104

Digitalization Marketing Communication Publishing 104

ClearPoint Strategy

JULY 7, 2021

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. When done right, dashboards provide valuable insight into the health of an organization and strongly influence executive decision making. Marketing Dashboards. That’s the story a marketing dashboard will tell.

Organization 98

Organization Healthcare Decision-making Government 98

CMOE

MARCH 17, 2022

There’s an art to conveying opportunities, issues, and changes to your workforce—it requires strategic and proactive communication. Ineffective communication costs small companies $420,000 a year. Good communicators take a strategic and proactive approach. What Does It Mean to Communicate Strategically?

Communication 52

Communication Leadership Prioritization Organization 52

Strategic Communications

DECEMBER 9, 2022

Most people think “advertising” when they hear the word marketing. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Marketing is an Organization-wide Undertaking.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

OnStrategyHQ

MAY 17, 2023

Core Values: Outlining the behaviors and values you expect from your team and organization. Definition The mission statement describes an organization’s purpose or reason for existing. Outcome A short, concise, concrete statement that clearly defines the scope of the organization. Output: Phrases to use in a mission statement.

Organization 40

Organization Brainstorming Leadership Decision-making 40

SBI Growth

JANUARY 24, 2013

Speed, it is the most commonly used word among Sales and Marketing leaders today. It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. It has come up in every interview we have performed.

Organization 118

Organization Marketing Facilitation Leadership 118

Nutshell

JULY 8, 2021

“Oh, your email ended up in my spam folder” is what email marketers and salespeople hear in their nightmares. If your emails are ending up in your recipients’ spam folders it means that your sales and marketing are having no impact. Related: How to ensure email deliverability using Nutshell Marketing.

Marketing 149

Marketing Organization Communication Publishing 149