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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

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#011 Great Answers to Tough Questions, with Michael Dodd

KAMCast

Michael works with organisations to help them deal more effectively – or EVEN more effectively – with those nightmare questions that people in business can get any time from clients, prospects, members of our own team, or even the media … particularly given the challenges we face in a climate affected by the disruption of the pandemic.

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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Whether that communication is in print, online, or in person. Whether that communication is designed to elicit a direct response (sale) or to help support the brand.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Improve communication. Shareholders and board/directors value growth, costs, profit and cashflow. Provide Value Reports that present measurable shareholder and stakeholder value. Follow competitors on social media. Continue to communicate with your client and ask how they are doing to get the full picture.

Suppliers 246
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria. 200 countries, 45 years of news archives, 45,000 resources. Helpful for competitor analysis.

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Why You Should Be Delivering Value-based Stories

Hubspot Sales

For publicly held companies, take time to scan their financial reports, read the CEO’s letter to the shareholders, and listen to analyst calls. If you’re pursuing a privately held company, review their press releases or news articles in local business journals and the industry trade media. Find a common language. How did we help them?

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Leading with Connection: Reflections on Modern Leadership

Planview

Simply giving someone a smartphone will not make them a communication expert, nor will it guarantee that they will call their mother from time to time. And it’s always valuable: One of my peers alerted me to the fact that the mix of content our marketing team had been sharing on social media wasn’t fully aligned with our agreed direction.