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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. And many firms look to overseas markets for growth. Several delegates were considering how to expand internationally.

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#011 Great Answers to Tough Questions, with Michael Dodd

KAMCast

Michael works with organisations to help them deal more effectively – or EVEN more effectively – with those nightmare questions that people in business can get any time from clients, prospects, members of our own team, or even the media … particularly given the challenges we face in a climate affected by the disruption of the pandemic.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria. 200 countries, 45 years of news archives, 45,000 resources. Helpful for competitor analysis.

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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Shareholders and board/directors value growth, costs, profit and cashflow. Provide Value Reports that present measurable shareholder and stakeholder value. Follow competitors on social media. Knowing that means you can work out what they value and what you need to measure your impact. Stakeholders value business improvement.

Suppliers 246
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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. Some examples of disruptive unicorns include: ByteDance (owner of TikTok), disrupted the social media industry. Reddit , a social media platform. Unicorns are extraordinary creatures.

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Leading with Connection: Reflections on Modern Leadership

Planview

And it’s always valuable: One of my peers alerted me to the fact that the mix of content our marketing team had been sharing on social media wasn’t fully aligned with our agreed direction. And when you create an environment that fosters that – shareholder success is almost inevitable. Connect with Courage.