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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well. Most organizations track a few key performance indicators (KPIs) such as win rates, quota attainment, and revenue growth.

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Benefits of Organization-Wide Sales Training and Coaching

Brooks Group

The goal of any organization is to generate revenue. However, to truly maximize revenue opportunities, you must establish a sales culture across your entire organization. How does cross-organization sales training and coaching work towards this goal? Everything you do is ultimately in pursuit of that goal.

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The Importance of Change Management in Account Planning

Upland

Revenue growth isn’t easy, but it can be simplified when sales organizations balance complex processes with a simplified approach. As he sought to establish account planning in his organization, what Eric found was that those who gave account planning a serious effort never looked back. What types of change requires management?

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4 Ways to Ramp Sales Reps Faster with a Common Language

Brooks Group

Ramping new sales reps quickly is a pivotal factor separating successful sales organizations from those that underperform. But this group-mentoring strategy really requires that everyone communicates with a consistent language in order to reap the benefits (and avoid confusion from conflicting information).

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130
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10 Key Project Management Communication Strategies

ClearPoint Strategy

Ask any project manager to name the most crucial part of their job and many of them would say the same thing: communication. In addition to the need to communicate effectively with team members, there are often external groups and company leaders to keep apprised of progress. 10 Project Management Communication Strategies.

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The New Echo Illustrates a More Reliable Way to Do Market Research

Strategic Communications

I share a story from my early professional experience working for a seminar that promoted its seminars via direct mail. As a recent graduate at that time I felt that our marketing director was ill-advised to not do marketing research before offering a seminar. Could This Approach Work For You? I ordered the Twigs version!