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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well. Most organizations track a few key performance indicators (KPIs) such as win rates, quota attainment, and revenue growth.

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Benefits of Organization-Wide Sales Training and Coaching

Brooks Group

The goal of any organization is to generate revenue. However, to truly maximize revenue opportunities, you must establish a sales culture across your entire organization. How does cross-organization sales training and coaching work towards this goal? Everything you do is ultimately in pursuit of that goal.

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4 Ways to Ramp Sales Reps Faster with a Common Language

Brooks Group

Ramping new sales reps quickly is a pivotal factor separating successful sales organizations from those that underperform. Sales messaging is clearly understood throughout the organization Your brand message can easily get lost in translation if it’s not communicated and reinforced with consistency.

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Why Should We Lead More Sustainably?

MDI Training

According to a Forbes article, two-thirds of international organizations are striving to be more sustainable in their business. For starters, we conduct the majority of our seminars virtually , which significantly reduces our carbon footprint by saving our participants’ travel expenses and the company travel and hotel costs.

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The New Echo Illustrates a More Reliable Way to Do Market Research

Strategic Communications

I share a story from my early professional experience working for a seminar that promoted its seminars via direct mail. As a recent graduate at that time I felt that our marketing director was ill-advised to not do marketing research before offering a seminar. Could This Approach Work For You?

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Our journey of becoming CO2 neutral – reasons and tips

MDI Training

Often these are only short distances, but we also had seminar weeks where participants came together from all over the world. the location of the seminar is deliberately chosen in order to optimize the average travel time of the participants. MDI is CO2 neutral. The pandemic has made us more thoughtful. With the Pandemic.

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Sales Coaching Techniques to Boost Revenue

Brooks Group

Unfortunately, research shows that while close to 90% of organizations provide some sort of coaching to their salespeople, only 65% of those programs are considered ineffective. Encourage Self-Awareness With clear communication and goal setting, you can “set the bar” for their organizations.

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